Posts Tagged ‘connections’


Do You Know What’s New With Your Favorite (Facebook) Pages?

Tuesday, August 16th, 2011

Deborah Gilbert-Rogers*

When you receive a message from a Facebook connection, you usually also receive an email letting you know (assuming your settings are defined for this) that so-and-so has sent you a message. At the very least you get a notification, when you login to Facebook, showing you that a message is indeed waiting. Or at least that is how it used to be.

If you’ve enabled integrated Facebook messaging – Facebook is slow rolling this feature – where friends can contact you via messages, chat, or email, the messages may showup any number of places and you may not know you have one. This has happened to me a number of times, where friends have sent private messages only to have these messages appear in a chat (which I didn’t see until after the friend signed off) and vice versa. 

Communication sent from the Pages you’ve “liked” can be equally hard to see.

Facebook Page Updates

While you may not always be interested in the content sent by the Pages you’ve connected with, sometimes they contain important information about upcoming events or changes to contact information, etc. And as a marketing and PR professional you want to make sure your followers are getting the information they need to stay informed and engaged.

Facebook Messages

> Solution 1:  To see messages from Pages, you need to click on “Messages” located in the left-sidebar of your feed. Then click on Updates. Then you can sort through, read, and delete the Page Updates/Messages as you would normal messages from connections.

> Solution 2: If your Facebook messaging is intergrated, then go to “Messages” in the left-sidebar of your feed. This will show you all of the messages from your friends, regardless of whether they came from Facebook chat, private messages, or Facebook email. To see updates from the Pages you “like,” simply click “Other” in the left-sidebar. 

> Solution 3: Visit a specific page and elect to receive updates from them by “e-mail.” In the left-sidebar of the page, you may have to scroll to see this, there will be options to Subscribe via SMS, or RSS.

Want the low-down on more Facebook Features? Download this free BurrellesLuce tip sheet, “Ten Tips for PR Professionals: Facebook Features” from our Resource Center.

Are you seeing all the content from your Facebook pages you follow? How do you think these settings affect your ability to connect with your audiences and friends? Please share your thoughts by leaving a comment here on Fresh Ideas.

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Bio: After graduating from Rider University, where she received a B.A. in English-writing and minor degrees in Gender Studies and French, Deborah joined the BurrellesLuce Marketing team in 2007.  As a marketing specialist she continues to help develop the company’s thought leadership and social media efforts, including the copywriting and editing of day-to-day marketing initiatives and management of the BurrellesLuce Fresh Ideas blog. Facebook: BurrellesLuce Twitter: @BurrellesLuce LinkedIn: dgrogers

Personal Connections: Key to Professional Success

Monday, November 22nd, 2010

Last week, Valerie Simon interviewed me for her BurrellesLuce Fresh Ideas post, “Maximizing the Value of an Event.” In advance of #PRStudChat Twitter chat, where I was one of the special guests, I got to offer a few tips for enhancing your networking experience at industry events.

On the subject of networking, I’d like to dive in a little further….

My husband is currently looking for a job, so he has had to ramp-up his networking. It seems he’s not alone. Often at networking events, you will find a lot of job seekers. But, why wait until you need to network? Why not do it all the time? This way, when the need arises, you are already connected with many people who can help you. You can use networking to help you find mentors, collaborators, partners, and future colleagues. Remember, if you help someone, they are more willing to help you.

I recently had the opportunity to interview Lauren Lawson-Zilai, media relations manager, Goodwill Industries International. In the video below, she describes the many ways she has used networking to help her professionally.

There are many places you can network with other professionals—

  • Professional organization events
  • Conferences
  • Tweetups
  • Award events
  • Meals out with other professionals
  • Happy hour events
  • Places you volunteer

Once you’re there, here are a few tips:

  • Mingle often and don’t spend too much time with any one person or group of people.
  • Bring cards and be sure to ask for cards from the people you meet.
  • Write notes on the back of the card (if culturally appropriate) about the people you meet.
  • Follow-up! Keep the connection going by sending them a note and inviting them to connect with you via LinkedIn, Facebook, Twitter, Plaxo or another social media channel. (Note: you can connect your LinkedIn and Plaxo accounts, so you don’t have to send two invites.)

The same night as the #PRStudChat, I attended a Washington Women in Public Relations (WWPR) Speed Networking event, where I had a chance to meet several people in a short period of time. The next day, I had several emails from attendees about volunteering and working together. I was really impressed with the great follow-up!

Do you have any advice for other readers? What helps you expand your network?

Is Digital Media Changing PR’s Role in News-Gathering?

Wednesday, August 18th, 2010
Flickr Image: Yago.com

Flickr Image: yago1.com

The Oriella PR Network issued their 2010 Digital Journalism Study recently. The survey consisted of 770 journalists across 15 countries, and is used to find out how digital media has changed the nature of news-gathering. In reviewing this study, I naturally paid the most attention to those items that directly affect public relations and media relations practitioners. 

For example, according to the report, “interest in traditional news content remains healthy.”  Results showed:

  • 75 percent of journalists surveyed indicated they like to receive emailed press releases, and
  • 52 percent want to receive still photography.

Interestingly, demand for social media news releases (SMNRs), chosen by 19 percent of journalists in 2008’s survey, and 15 percent in 2009, has leveled off at 16 percent in 2010.  

  • Video content has fallen to 27.5 percent from 35 percent.
  • Audio / podcasts have fallen to 15 percent from 19 percent.

The report notes it is possible that these declines may be due to the fact that publications have the capabilities to produce their own multi-media content now. Previously they were more reliant on content from third parties.

Considering the international reach of this survey, I was curious if our own U.S.-based media followed suit. I set-up a (very un-scientific) three-question survey on PollDaddy and asked my Twitter and LinkedIn journalist connections to respond. There were only a handful of responses, but the poll answered my question.

  • 85 percent of journalists who responded to my survey indicated they prefer to be contacted via email. 
  • 44 percent said it was okay to contact via Twitter, but keep in mind that I posted the survey on Twitter and LinkedIn so the journos that responded are those that are on social networking sites – be wary of assuming this is true across the board.
  • 67 percent want to receive hi-res photos with press releases.
  • 55 percent would like to see supporting documents (such as backgrounders, bios, fact sheets, etc.) and/or attributable quotes. 

When I asked for additional comments, one respondent replied, “I wish press releases had original quotes instead of marketing-speak.”  Another responded, “Short, sweet and to the point. Make it catchy. Make it actually newsworthy. Make it interesting. And don’t send something that’s happening that day. Timing is EVERYTHING.”

Jessica Pupillo, freelance writer and editorial director for St. Louis Sprout & About, opined: “Put the news release headline in the subject line of an e-mail. Also put the text of the release in the body of the e-mail, and ALWAYS include copies of the release and access to photos on your online press room. Include a phone number where you can be reached during reasonable hours (7 a.m. to 9 p.m.). If you don’t answer your phone when I call, I may just skip your news.”

The author of the Digital Journalism Study results report surmised, “Time pressures remain – it is down [sic] to the PR community to facilitate access to relevant stories so they can turn it into a compelling story as efficiently as possible.” And, goes so far as to state, “While the communications landscape has become increasingly complex, journalists continue to rely on PR professionals to address the basics of news gathering in the content they produce. Communicators that overlook this essential need do so at their peril.”

If you’re a media professional, do you agree with the survey findings published in the Digital Journalism study or from my poll? What do you wish public relations professionals would do better? If you’re in PR or media relations, how are you tailoring your strategy to meet the changing needs of journalists? Please share your thoughts with me and the readers of BurrellesLuce Fresh Ideas.

Are You Making Rational Decisions?

Thursday, July 29th, 2010

by Colleen Flood*

Flickr Image: lapolab

Flickr Image: lapolab

When I am making decisions or working with decision makers I am often reminded of the PRSA Counselors Academy conference back in May.  During the breakout session, “The Emotional Context of Rational Thought,” led by Carol Schiro Greenwald, I learned about how the brain works and how emotions influence the way we hear and process information.  This in turn influences our decisions, as well as those our clients make.

Greenwald was informative, filling us in on facts about the brain: 

  1. it weighs 3lbs.
  2. is 7-10 million years old
  3. it does not fully develop until we are approx. 20 years old. 

These facts were interesting, but what Greenwald went on to say got me thinking.  She explained that we can only do one thing at a time!  Despite our best efforts, we cannot multi-task – I guess this why she would not let us tweet during her session. 

She explained that the mind is linear and has not evolved…yet.  Perhaps future generations will evolve in to doing more than one thing at a time since they will be raised in a multi-tasking society with all the new technology.  (So for now, stop trying to do other things and stick to one thing at a time – like concentrating on reading this blog.) 

Greenwald said we can only retain 7-10 pieces of information at a time and we forget 95 percent of what we know.  She also explained 80 percent of brain thoughts are unconscious!  Therefore, for good decision making it is important to “underload in the society of information overload.”  How can we do this? 

  • Begin with a big idea and add the details later.
  • Tell a story. We learn through visuals, pictures – so make it real.
  • Don’t overload the consumer.  Over thinking shuts out emotional context; it cuts out all the knowledge.  Whatever you think is the proper length, shorten it Greenwald says. 
  • Provide all the need to know information rather than the nice to know. Again shorter is better.
  • We see what our brain tells us to see. Keep it lively.
  • Memory is a creative product of our encounters. Make sure you make an impression.

What emotional connections do you see influencing seemingly rational choices or decisions with your clients?  In the workplace? Please share your thoughts with me and the readers of BurrellesLuce Fresh Ideas. 

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*Bio: Colleen Flood has been a sales consultant with BurrellesLuce for over 12 years and is eager to become a more integrated part of the social-public relations community. She primarily handles agency relations in the New York and New Jersey metro-area. She is not only passionate about work, but also about family, friends, and the Jersey Shore. Twitter: @cgflood LinkedIn: Colleen Flood Facebook: BurrellesLuce