Posts Tagged ‘complimentary’


BurrellesLuce Complimentary Webinar: Copyright Compliance – What Every Media Relations Professional Should Know

Friday, December 7th, 2012

BurrellesLuce Complimentary Webinar: Copyright Compliance - What Every Media Relations Professional Should KnowCopyright Compliance What Every Media Relations Professional Should Know.

When: Tuesday, December 11, 2012

Time: 1pm EST

Register Now!

As a communications or PR practitioner, you are under increasing pressure to prove the value of what you do. Now, with technology and the availability of digital content, the line between sharing and plagiarizing becomes increasingly blurred.

Anyone can pull material from the Internet, share it, and declare it their own. It is easy for organizations and professionals to unwittingly fall into the plagiarism trap. The consequences of copyright infringement also are serious and content providers are enforcing laws to protect and manage the rights of their content.

Join BurrellesLuce and Wilma K. Mathews, head of the IABC ethics committee and a respected faculty member at the Walter Cronkite School of Journalism & Mass Communication, for this 60-minute educational webinar, “Copyright Compliance: What Every Media Relations Professional Should Know.” 

In this webinar, Wilma will review plagiarism and copyright violations, using real-life examples to explain why it is important to educate yourself, your staff and employees about both.

During the session you will learn:

  • The difference between plagiarism and copyright infringement.
  • How the Internet is making everyone a plagiarist.
  • How writers may be putting their companies in jeopardy.
  • How to check for plagiarism or copyright infringement.

Register Now!

Moderator:
Johna Burke, senior vice president, BurrellesLuce

Space is limited. Sign up now for this free webinar, “Copyright Compliance: What Every Media Relations Professional Should Know.” If we are unable to accept your registration, an on-demand presentation will be available for review after the event at www.burrellesluce.com .

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Wilma MathewsWilma K. Mathews is a fellow and accredited member of the International Association of Business Communicators (IABC). Mathews currently serves as chair of the IABC Ethics Committee. She previously served as chair of the IABC Research Foundation and the Accreditation Council, and twice was a member of the IABC executive board. She is a Gold Quill winner for media relations and writing. She is co-author of On Deadline: Managing Media Relations.

Complimentary BurrellesLuce Webinar: Don’t Be A Tool: A Guide To The Latest Social Media Tools

Friday, October 5th, 2012

Complimentary BurrellesLuce Webinar: Don't Be a Tool: A Guide to Social Media ToolsComplimentary BurrellesLuce Webinar: “Don’t Be A Tool: A Guide To The Latest Social Media Tools”

When: Tuesday, October 9, 2012.

Time: 1 p.m. EDT

REGISTER NOW!

Nearly every month yet another Social Media Measurement tool appears on the horizon, promising to bring better insights, increased efficiently, and better performance. But do all these tools really live up to the hype? Are these tools all they are cracked up to be? Which ones are really worth looking at? Are paid tools necessarily better than free ones?

Join BurrellesLuce and Brad B. McCormick, principal at 10 Louder Strategies for an informative 60-minute webcast, “Don’t Be A Tool: A Guide To The Latest Social Media Tools,” where these questions and others will be answered.

During the webinar you will learn:

  • About the Social Media Shiny Tool Syndrome
  • 4 steps to avoid the trapping of Social Media Shiny Tool Syndrome
  • A rundown of the best free and paid tools for listening, influencer identification, monitoring and management, and conversion tracking
  • Tips to help ensure you get the most out of new and existing tools

REGISTER NOW!

Moderator:

Johna Burke, senior vice president, marketing, BurrellesLuce

Space is limited. Sign up now for this free webinar, “Don’t Be A Tool: A Guide To The Latest Social Media Tools.” If we are unable to accept your registration, an on-demand presentation will be available for review after the event at www.burrellesluce.com.

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Brad B. McCormick (@darbtx), is principal at 10 Louder Strategies. He has over 13 years of global agency experiencing leading teams in the creation of award-winning, integrated campaigns. His team’s work has been recognized by Communication Arts, the Webby Awards, SXSWi and the One Show. Brad has been quoted in the New York Times and Business Week and has written for both PRWeek , which has named him one of four “Top Digital Creative Minds” in 2008, and Ad Age.

BurrellesLuce Complimentary Webinar: Tips for Planning & Evaluating Successful Events

Wednesday, August 22nd, 2012

Webinar: Planning & Evaluating Successful EventsTips for Planning & Evaluating Successful Events –BurrellesLuce Complimentary Webinar

REGISTER NOW!

When: Monday, September 10, 2012

Time: 1:00pm EDT

Participating in and hosting events can help drive awareness and visibility for your organization. Events can help boost organizational profits and financial success. However, pitching events to the C-suite and ensuring company buy-in can be tricky. Growing your revenue requires strategically understanding your income streams and how to financially maximize every opportunity.

Join BurrellesLuce and Abbie S. Fink, vice president/general manager of HMA Public Relations, for this informative 60-minute webcast, “Tips for Planning & Evaluating Successful Events.”

During the webcast you will walk away with:

  • PR tips for incorporating special events into your communications strategy.
  • How to establish strategic goals and properly review your revenue streams
  • How to manage revenue goals and enlist the support of others to help you.
  • How to continue to leverage attendee participation and attention after the event is over.
  • Why it’s important to participate in industry events.

And much more…

REGISTER NOW!

Moderator: Johna Burke, senior vice president, BurrellesLuce

Space is limited. Sign up now for this free webinar, “Tips for Planning & Evaluating Successful Events.” If we are unable to accept your registration, an on-demand presentation will be available for review after the event at www.burrellesluce.com.

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abbie1Abbie S. Fink is vice president/general manager of HMA Public Relations, where she serves as HMA’s primary media and digital communications trainer.  Her varied marketing communications background includes skills in media relations, digital communications/social media strategies, special event management, community relations, issues management and marketing promotions for private and public sectors, as well as not-for-profit organizations.

BurrellesLuce Complimentary Webinar: Those Difficult Talks for PR Pros – Finding Your Mojo in Delicate Discussions

Thursday, July 19th, 2012

Complimentary Webinar: Those Difficult Talks for PR Pros – Finding Your Mojo in Delicate Discussions

REGISTER NOW!

When Thursday, July 26, 2012

Time 1pm EDT

Are you avoiding difficult conversations with your constituents, peers and colleagues? PR professionals are some of the most extroverted people in the world, but surprisingly they are also some of the most non-confrontational people.

Difficult talks are essential to not only your career, but living a life of integrity, effectiveness and true happiness. Talking can make your relationships deeper and more rewarding than you can ever imagine. Join BurrellesLuce and Alan Cohen, president of Acts of Balance, leadership coach and trainer for this informative 60-minute webcast “Those Difficult Talks For PR Pros-Finding Your MoJo in Delicate Discussions℠.”

  • The reasons we avoid having difficult talks with a client, manager or employee.
  • Why difficult talks are significant when it comes to being successful in any business.
  • The GPS for Difficult Talks.
  • How to explore and practice a step-by-step process that will prepare you for delivering tough messages with more finesse, less stress and greater confidence.

Moderator:
Johna Burke, senior vice president, marketing, BurrellesLuce

Space is limited. Sign up now for this free webinar, “Difficult Talks for PR Pros—Finding Your MoJo in Delicate Discussions℠.” If we are unable to accept your registration, an on-demand presentation will be available for review after the event at www.burrellesluce.com. 

Alan Cohen, MBA, is president of Acts of Balance Coaching. He is a professional certified coach (PCC), and public relations veteran with more than 25 years of business experience in the areas of public relations, marketing, human resources, leadership training and development. He is the author of “Those Difficult Talks for PR Pros™.”