Posts Tagged ‘communities’


BurrellesLuce Product Demonstration: Social Media Managment With BurrellesLuce WorkFlow

Tuesday, October 16th, 2012

BurrellesLuce Product Demonstration Registration: Social Media Management With BurrellesLuce WorkFlowBurrellesLuce Product Demonstration: Social Media Management With BurrellesLuce WorkFlow.

When: Thursday, October 18, 2012

Time: 2:00 p.m. EDT

Register Now!

Connecting and engaging with your social communities of interest can be a challenge. But it doesn’t have to be with the BurrellesLuce Social Media Monitoring software solution*. Whether you are an existing Engage121 user or looking to leverage a social media monitoring tool for the first time, you’ll learn to use all the features and benefits of Engage121 and more effectively take control of your social media efforts.

Join Tressa Robbins, vice president of Media Outreach and Social Media Solutions at BurrellesLuce and Jack Monson, vice president at Engage121, for this instructional product demonstration, “Social Media Management with BurrellesLuce WorkFlow.”

Register Now!

During this live product demonstration you will learn how to:

  • Listen and provide basic reporting on your social efforts.
  • Upload, track, and engage friends and followers on Twitter and Facebook — or another service.
  • Create a one-to-one relationship with your customers.
  • Influence key business metrics using SocialFlow and Traackr, increase traffic to outlets, and build sales.
  • Promote real-time social media campaigns and interactive content to your audience, including messages, and realize the power of fanlets, polls, and contests.

And more…

Space is limited. Sign up now for this free product webinar, “Social Media Management with BurrellesLuce WorkFlow.If we are unable to accept your registration, an on-demand presentation will be available for review after the event by contacting your account manager.

*Powered by Engage121. Engage121 provides marketing and communications professionals with social media software solutions. 

5 Tips for Enhancing Your Link Building and SEO Strategy

Thursday, December 22nd, 2011

SEO flow chart on chalkboard

December 2011

Links come from many different sources and in many different sizes. Whether industry resources, your company or client’s news release, or shortened URLs shared throughout your online communities – link building is a vital part of your marketing and PR efforts.

You don’t have to be a tech-whiz to make the most of SEO (search engine optimization) and increase the exposure and credibility of your company, brand or client via inbound and outbound links.

Learn 5 Tips to enhance your link building strategy and brand awareness in this month’s BurrellesLuce Newsletter.

PR Week Measurement Roundtable Q&A Takeaways

Thursday, July 7th, 2011

Valerie Simon

Questions And AnswersOn Wednesday, May 4th, I had the opportunity to attend the PR Week Measurement Roundtable, along with some of my BurrellesLuce colleagues.

The roundtable focused on the constantly evolving role of measurement in the PR industry. Bernadette Casey, senior editor at PR Week, and Johna Burke, SVP of marketing here at BurrellesLuce, hosted the event. The breakfast provided attendees the opportunity to network with more than 25 senior leaders in measurement and featured a Q&A with Jason Forget, corporate reputation manager for GE Energy, among BurrellesLuce clients and friends.

In a quest to become a “gold standard communicator,” measurement is a key component of PR and marketing activity. In fact, 70 percent of the day at GE Energy is spent doing media monitoring and analysis.

(more…)

A Listening Exercise – Gaining Information and Encouraging Action from Your Social Media Communities

Monday, June 13th, 2011
Flickr Image: Sebastian Fritzon

Flickr Image: Sebastian Fritzon

Valerie Simon

Listening, as I define it, is not a passive exercise. Listening is not a matter of simply hearing words. Listening requires a concentrated method of digesting the information, and using that information to take action. So like any exercise program, I’ll recommend you do a quick check up before starting to strengthen your listening efforts.

Check Up
Take a quick pulse: Review your business objectives and marketing plan. Keep in mind that social media participation should be integrated with your overall communications plan.

Set Goals:  What business objectives will your social media participation help you to achieve?

  • Sales
  • Donations
  • Event attendance
  • Customer Service (response/retention/loyalty)
  • Brand Awareness
  • Crowd sourcing/ product development
  • Membership/Admissions
  • Communications amongst different stakeholders
  • Recruitment
  • Thought leadership

Warm Ups
Who are you trying to reach? Consider what social media channels will be most beneficial for your organization. Stretch. Extend beyond Facebook and Twitter. Consider Flickr, YouYube, Tumblr, LinkedIn and seek out forums and blogs with strong communities.  BurrellesLuce offers several tools to help get you warmed up quickly, including ContactsPlus™, which helps you to identify new blogs by matching up a current release with those bloggers who are writing on similar topics, and Social Media Monitoring and Engagement solution, Engage121, which enables you to explore what is being said across social media channels and effectively build and manage your online communities.

Speed
Are you planning/prepared to provide immediate responses? The W Hotels “Whatever/Whenever” promise may well be on its way to becoming the standard, rather than the exception, in customer service. Social media allows stories to break and quickly spread at any time of day. I encourage those using BurrellesLuce’s Social Media Monitoring and Engagement solution, to experiment with setting up alerts using filters such as Klout rank or sentiment to sift through the noise and make sure that they are advised of critical information whenever it breaks. Of course a quick, well thought out and efficient response across all channels is critical.

Strength
Do some heavy lifting, err, searching. Investigate the current conversations being said about you, your competitors and the industry. Identify recurring themes and study trends. Review sentiment and compare how the conversations vary across different platforms. Identify key influencers and pay attention to the language and tone. What topics evoke passionate responses?

Flexibility
Don’t get stuck monitoring the same keywords you have always deemed important. As you study industry trends and influencers, adjust your searches accordingly. Begin listening to your communities even when they are not actively speaking about “relevant” topics. What do they care about? Consider what new topics or audiences may be interested in your organization.

Endurance
Set yourself up to succeed over the long term. Put in place a structure to collect the data that will allow you to learn from both your communities and your own social behaviors. There are a myriad of ways to measure social media buzz, sentiment, link tracking, share of voice, fans and followers, geo-location check-ins… slow down and take another pulse check. Review business objectives and consider what metrics can best indicate whether your activity is supporting those business objectives. As you embark upon this listening exercise, look at the data in a number of different ways.

Cool Down
Evaluate all of the data you have collected and all your new knowledge regarding trends and influencers. Go back to your business goals and consider how you will align your social media activity to meet those goals. What channels are best suited for your organization? Where should your voice be heard? Where can you build a strong community that will offer business results? Participating in social media will require an investment of time, so consider the time and resources you can devote. 

Prepare to Play
Listening exercise complete, you are ready for the big game… engagement. But that, my friends, is another post!

What would you add to your listening exercise? What activities are included in your daily listening routine? Share your thoughts with me and the readers of BurrellesLuce Fresh Ideas.

BurrellesLuce Newsletter: Local News Gets ‘Hyper’ As Media Landscape Evolves

Thursday, December 9th, 2010

Local News Gets Hyper as Media Landscape EvolvesThe durability of news outlets that are tightly linked to their neighborhoods provides opportunity for PR practitioners willing to understand and invest in what these hyperlocal outlets and hyperlocal communities value.

The number of these so-called “hyperlocal” sites is growing, as traditional media and leading search engines partner with existing hyperlocal operations and non-media entities, such as universities, to create hyperlocal news products.

“Hyperlocal is difficult, expensive and not for the faint of heart,” says Barb Palser, director of digital media for McGraw-Hill Broadcasting Co., in this American Journalism Review article. Nonetheless, she notes, “news organizations and startups across the country are betting heavily that hyperlocal news sites will solve the needs of both consumers and advertisers.”

How, then, as communications practitioners looking for more-targeted ways to reach our audiences, can we better guarantee the success of our hyperlocal initiatives? Read more of this newsletter in the BurrellesLuce Resource Center.