Posts Tagged ‘chat’

PRSA-NCC: The Changing Landscape of Social Media

Tuesday, November 22nd, 2011

“I don’t know what Facebook is going to look like a week from now because, you know, we move pretty fast,“ said Andrew Noyes, public policy communications, Facebook, at the National Capital Chapter of the Public Relations Society of America’s (PRSA-NCC) event on the Changing Landscape of Social Media. The tools we use now are ever changing and new tools and platforms are always emerging.

Panelist Ricky Choi, social media strategist for LivingSocial, reminded the audience, “Social media should be visual, personal and conversational.” He noted that social media will be a better marketing tool than email in three to five years and that social media engagement is the sum of interaction and content. Communicators should try to include context without being salesy.

The evolution of the media is happening, but questions remain regarding the best way to translate personal use to the big picture, Noyes reiterated. Choi suggested more education as one possible solution. Facebook is trying to educate younger users on how to be good digital citizens and understand that reputation is important. The social media giant is working with outside thought leaders to encourage people to use their privacy settings effectively. (more…)

Top Five Most-Read BurrellesLuce Fresh Ideas Posts in May 2011: Twitter Chat Transcripts, MySpace vs. Facebook, and more.

Friday, May 27th, 2011

Twitter Chat Transcripts twitter-bird-2
BurrellesLuce has made it easy for you to see the latest transcripts from the industry’s top social media chats and community events all in one place.


MySpace vs. Facebook: Which Site is the Current Cool Kid? MySpace vs Facebook: Who is the current cool kid? (A BurrellesLuce Image)
Sometimes it’s not so easy to tell “cool” from “un-cool” – especially when it comes to social networks and professionals who want to be with the “in crowd.” Although Facebook trumps MySpace with their overall number of users, organizations debating on which site to use should research the demographics and lifestyles of the key users they wish to target and focus their message and branding appropriately. Then they can be sure that both their company and clients are “cool” because they resonate with the preferred target audience.



Twitter Chat Transcripts Now Available From BurrellesLuce

Monday, May 2nd, 2011

twitter-bird-2BurrellesLuce has made it easy for you to see the latest transcripts from the industry’s top social media chats and community events all in one place.

Simply visit the Twitter Chat page of the BurrellesLuce website and then click on the chat of your choice to view the transcripts available for that particular discussion.

If you don’t see your favorite industry chat listed, no problem. Leave a comment on this post, telling us the name of the chat you want added and we will be sure to add it.

New transcripts of public relations, marketing, and advertising chats, among others, are being published all the time – as they become available. They are created using the BurrellesLuce Social Media Monitoring and Engagement solution and provided as a free resource to you.

Sign-up now for a Free guided tour of our Social Media Monitoring solution today! By sharing our knowledge with you, BurrellesLuce helps PR practitioners stay ahead of the media relations curve.

Personal Connections: Key to Professional Success

Monday, November 22nd, 2010

Last week, Valerie Simon interviewed me for her BurrellesLuce Fresh Ideas post, “Maximizing the Value of an Event.” In advance of #PRStudChat Twitter chat, where I was one of the special guests, I got to offer a few tips for enhancing your networking experience at industry events.

On the subject of networking, I’d like to dive in a little further….

My husband is currently looking for a job, so he has had to ramp-up his networking. It seems he’s not alone. Often at networking events, you will find a lot of job seekers. But, why wait until you need to network? Why not do it all the time? This way, when the need arises, you are already connected with many people who can help you. You can use networking to help you find mentors, collaborators, partners, and future colleagues. Remember, if you help someone, they are more willing to help you.

I recently had the opportunity to interview Lauren Lawson-Zilai, media relations manager, Goodwill Industries International. In the video below, she describes the many ways she has used networking to help her professionally.

There are many places you can network with other professionals—

  • Professional organization events
  • Conferences
  • Tweetups
  • Award events
  • Meals out with other professionals
  • Happy hour events
  • Places you volunteer

Once you’re there, here are a few tips:

  • Mingle often and don’t spend too much time with any one person or group of people.
  • Bring cards and be sure to ask for cards from the people you meet.
  • Write notes on the back of the card (if culturally appropriate) about the people you meet.
  • Follow-up! Keep the connection going by sending them a note and inviting them to connect with you via LinkedIn, Facebook, Twitter, Plaxo or another social media channel. (Note: you can connect your LinkedIn and Plaxo accounts, so you don’t have to send two invites.)

The same night as the #PRStudChat, I attended a Washington Women in Public Relations (WWPR) Speed Networking event, where I had a chance to meet several people in a short period of time. The next day, I had several emails from attendees about volunteering and working together. I was really impressed with the great follow-up!

Do you have any advice for other readers? What helps you expand your network?

Sales + Everyone = Success

Tuesday, August 17th, 2010

Valerie Simon

How do you get everyone – from your maintenance team to your CEO – participating in the sales process? During a special Twitter chat last Wednesday evening, Heather Whaling and Justin Goldsborough, co-moderators of Twitter’s #PR20Chat, and Beth Harte and Anna Barcelos, leaders of #imcchat asked this question to more than 100 participants. 

Here are a few takeaways every business should consider.Teamwork

Top down and bottom up, goals must be aligned.

AdamSuffolkU:  First step, make sure goals are aligned and input is asked/received from all-bottom on up

SuperDu:  It starts w/ CEO creating top-line strategic plan. ALL divisional plans & emp. objectives feed into that one plan

 jeffespo:  It should be the trickle up effect. Everyone knows the brand and wants to sell it and make more money.

Create a customer-centric team environment

BethHarte: If all employees understand the customer is #1, they will all work to make sure they work hard from top to bottom

LoisMarketing:  Communicate successes and celebrate at all levels. Make all staff aware of “wins,” new clients. Sincere appreciation. 

Transform employees into evangelists

kimbrater:  It’s more than the sales process, everyone has to internalize +evangelize the brand in order to sell it.

CASUDI:  everyone has to be in love with, believe in the product ~ everyone will have the desire to sell

IABCDetroit: Engage employees thru educational, relevant communications so they’re empowered to relay company message, align w/ company goals

Everyone can have an impact on sales

BethHarte: Sales starts the minute someone walks through the front door. Better hope the receptionist isn’t cranky/mean

rpulvino:  Everyone in the company is involved in sales in some way. Employees are the most important spokespeople for an organization.

And my respond: ValerieSimon: Education. When you take pride in, and understand your organizations strengths, you’re compelled to share the story!

Beyond 140 characters, I’d also emphasize that a strong and positive corporate culture is an investment that will not only pay off in increased productivity but sales. As I’ve mentioned before, I am a firm believer that everyone in an organization, regardless of title or department, should consider themselves a part of the sales team. Here are some ways organization can provides the training and follow-through to make the most of this extended sales force:

  • Make certain that ALL employees are educated on your products or services and the benefits of these services to your clients and customers.
  • Keep employees updated with a daily report of news for and about your organization, the competitors and the marketplace.
  • Create a simple process whereby all employees can easily submit referrals through to the sales team to close.
  • Share success stories. Recognize and reward those who are referring business, as well as the teamwork with sales that helped to win the new business.

Do you consider yourself a part of your organization’s sales efforts? What does your company do to harness the sales power of all your employees? Please share your thought with me and the readers of BurrellesLuce Fresh Ideas.