Posts Tagged ‘career tips’

This Week’s Shot of Fresh: Ninjargon Masters, Epic Oscars Selfies, Customer Fealty, and Get Hired

Friday, March 7th, 2014
flickr user Mycael under CC BY License

flickr user Mycael under CC BY License

Shot of Fresh is our roundup of this week’s Fresh Ideas content.

Branding and Engagement Lessons From the Oscars

You may not have heard, but there was this selfie that broke Twitter … some famous people were in it? That and more insights into some things the Oscars did right – and not so right – on the branding and engagement front.

Create Goodwill to Gain Brand Advocates

“Discount Tire deprives of things to complain about. Fortunately, there are still politicians.” – My  dad. Aim to provide solid service and a great experience and watch your customer loyalty skyrocket.

PR Career Tips: Get Screened IN, Not OUT

You’re either in or you’re out, so best be in. Tressa Robbins shares tips from recruiters and PR pros from the PRSA St. Louis Career Development Day.

Jargonology Episode 8: Ninjargon

Tune in to the Jargonology season finale and determine whether you’re a ninjargon, or whether you just cause severe cases of ringage.

Young Professionals: St. Louis PRSA Pro-Am Day

Monday, March 1st, 2010

I had the pleasure of attending and serving on a career panel at the PRSA/PRSSA Pro-Am Day in St. Louis last week. (New PRSA president/CEO Gary McCormick was the luncheon speaker, but that’s for a future post here on BurrellesLuce Fresh Ideas.)  

 In this post I’d like to share some of the advice that was provided in the “Diary of Young STLPRSAproam-youngpro panelProfessionals” session.  Allison Hughes, Lara Golike, Tanya Kath and Phillip Cleveland served as panelists and answered questions from the Missouri and southern Illinois PRSSA members in attendance.

When asked for advice about entering the job market, the panel offered these points:

  • Don’t go in with a sense of entitlement. You’ll be “knocked down a peg” and only set yourself up for disappointment.
  • Not everyone works with clients immediately. While you should have a writing portfolio, you are still the “low man on the totem pole.”
  • With entry-level positions, you may have to jump through the hoops and prove yourself until acknowledged as a professional.  It can be a long road, but you must keep on until accepted.
  • In corporate PR there can be as many as ten approvals and red lines before something is given the go-ahead.
  • Not every office is like “Devil Wears Prada!”

As far as advice about job searching and what skills should be highlighted, the panel offered this guidance:

  1. Digital PR is a must. Agencies want to hire those that already have these skills. 
  2. Be sure Facebook, Twitter and other social media pages are “clean.” With Facebook, you can set privacy filters, but keep in mind that nothing is truly private on the web. 
  3. As far as skills to be highlighted, do NOT say you are a “people person.” 
  4. Include group projects (not just individual) as this demonstrates team work.
  5. Showcase achievements rather than activities. 
  6. Be prepared for an on-the-spot writing test.
  7. When interviewing, ask lots of questions before accepting a position so you know what you’re getting into.
  8. Early in your career (or even when doing internships) – diversify. Even if you know what area you want to go into, don’t pigeon-hole your experience.

Finally, panelists were asked about some the things they wish they’d learned more about in school, to which they responded:

  • AP Style (there’s even an app for that now!)
  • Social Media
  • Reading industry magazines and newsletters as well as thought-leaders blogs.

If your local PRSA, IABC, AMA or other group has a Pro-Am event, I’d encourage you to participate in any way that you are able.  What additional advice would you offer these about-to-be young PR pros?