Posts Tagged ‘buzz’

Remembering What Social Media Said About Steve Jobs

Friday, October 14th, 2011

We were all saddened about the passing of visionary Steve Jobs, the co-founder of Apple, last week. (Apple, Inc. is a BurrellesLuce client.) His creative innovation will continue to affect us for generations to come. I once saw him “in real life” (IRL) at the Apple headquarters in Cupertino, CA. Of course, it was in passing, but my husband still thinks it was the coolest celebrity sighting I have ever had. It may have been.

The social media buzz was unavoidable. A posting by Arik Hanson prompted an idea. BurrellesLuce currently posts transcripts of several industry Twitter chats, so why not see what the social media world is saying about Jobs?

Many of the posts were posted via Apple products, and the re-tweeting of this fact, probably helped to stall Twitter. There were several trending words and hashtags, but the most poignant was #iSad.

Some of my favorite posts were:

  • @Peter_Max: Remembering Steve Jobs 4 more than computers & iPhones. His concern for the environment & the idea to Think Different were his true gifts!
  • @libbykober: “Steve leaves behind a company that only he could have built, and his spirit will forever be the foundation of Apple” #RIPSteveJobs
  • @wobiwan: Three apples changed human life; Adam’s apple, Newton’s apple and the Steve Job’s apple. #RIPSteveJobs #iSad
  • @ladygaga: From his own invention I open my browser to it’s homepage. Today it took my breath away. #ThankYouSteve. Going to eat Apples all day.
  • @claiirebearclaiirebear: My life has been changed and impacted by a man i’ve never met. Such dedication and brilliance. RIP. #ThankYouSteve
  • @rene: #ThankYouSteve for all the products you’ve made for Apple. I can’t live without my iPhone 4, iPad 2, & Other products. RIP Steve Jobs! #iSad
  • @Vegas__Paul: Steve Jobs: born out of wedlock, put up for adoption, dropped out of college, then changed the world. What’s your excuse #thankyousteve
  • @debhalasz: All I know is 10 years ago we still had Steve Jobs, Bob Hope, and Johnny Cash and now we have no Jobs, no Hope, and no Cash. #isad
  • The Next Web blog – Beautiful: Public #thankyousteve Tweets visualised into a giant Steve Jobs poster.
  • Apple World – Slideshow: Steve Jobs through the years.

You can view the entire #iSad and other Steve Jobs related transcripts here.

What are your favorite Steve Job tributes?

Give Us Something New Google!

Thursday, June 30th, 2011

Valerie Simon

Can Google+ succeed where Google Buzz and Google Wave have failed? While it is probably too early to make predictions, I’ll go out on a limb and share my opinion… unless they unveil something groundbreaking, this latest attempt at social networking by Google will likewise falter.

Social networking is not really about the tools. It’s about the people. In order to succeed, the tools must be designed to innovate how people connect and relate. In order to persuade people to invest the time in a network, tools must offer something new and valuable… a unique selling proposition. Otherwise, why should users invest their time with a new tool when their relationships and communications are already being served by established networks such as Facebook, LinkedIn and Twitter?

While the initial invite process – one that Google+ has since been shut down because of “insane demand” – makes the network seem promising enough, I have not found anything truly unique in Google+. Yes, it’s cool to drag and drop people into circles, but I am already extremely organized with my Facebook and Twitter lists. Why reinvent the wheel (list, or circle)? Especially if it means walking away from the networks I have already invested time building? Time is limited.

My friend Arik Hanson (who I initially met on Twitter and am now communicating with on Facebook, LinkedIn, Skype and more traditional platforms like the phone and even, gasp, in person), noted that the integration with current tools is the biggest advantage. I’m not convinced that integration is enough.

Opportunities for new networks must be based upon new concepts of how to bring people together in unique ways for distinct purposes. LinkedIn has established itself in the professional arena. Facebook has positioned itself in the more general/ all purpose area. For startups (and yes, I think Google counts as a start up in this area, albeit a start up with tremendous experience and resources), these mammoth social networks are hard to compete with. Because the ultimate reason people use these networks is not the service itself, but the other users.

Let’s get creative Google and utilize your greatest advantage… search. Why not create niche networks that allow people to connect with those searching for similar information. So if I am looking for “Berkeley Heights, NJ” I can (selectively, of course) choose to connect with others who have done the same search in the past 30 days. There’s your circle.

Have you had a chance to try Google+?  Please leave a comment and share your thoughts with BurrellesLuce Fresh Ideas readers.

A Listening Exercise – Gaining Information and Encouraging Action from Your Social Media Communities

Monday, June 13th, 2011
Flickr Image: Sebastian Fritzon

Flickr Image: Sebastian Fritzon

Valerie Simon

Listening, as I define it, is not a passive exercise. Listening is not a matter of simply hearing words. Listening requires a concentrated method of digesting the information, and using that information to take action. So like any exercise program, I’ll recommend you do a quick check up before starting to strengthen your listening efforts.

Check Up
Take a quick pulse: Review your business objectives and marketing plan. Keep in mind that social media participation should be integrated with your overall communications plan.

Set Goals:  What business objectives will your social media participation help you to achieve?

  • Sales
  • Donations
  • Event attendance
  • Customer Service (response/retention/loyalty)
  • Brand Awareness
  • Crowd sourcing/ product development
  • Membership/Admissions
  • Communications amongst different stakeholders
  • Recruitment
  • Thought leadership

Warm Ups
Who are you trying to reach? Consider what social media channels will be most beneficial for your organization. Stretch. Extend beyond Facebook and Twitter. Consider Flickr, YouYube, Tumblr, LinkedIn and seek out forums and blogs with strong communities.  BurrellesLuce offers several tools to help get you warmed up quickly, including ContactsPlus™, which helps you to identify new blogs by matching up a current release with those bloggers who are writing on similar topics, and Social Media Monitoring and Engagement solution, Engage121, which enables you to explore what is being said across social media channels and effectively build and manage your online communities.

Are you planning/prepared to provide immediate responses? The W Hotels “Whatever/Whenever” promise may well be on its way to becoming the standard, rather than the exception, in customer service. Social media allows stories to break and quickly spread at any time of day. I encourage those using BurrellesLuce’s Social Media Monitoring and Engagement solution, to experiment with setting up alerts using filters such as Klout rank or sentiment to sift through the noise and make sure that they are advised of critical information whenever it breaks. Of course a quick, well thought out and efficient response across all channels is critical.

Do some heavy lifting, err, searching. Investigate the current conversations being said about you, your competitors and the industry. Identify recurring themes and study trends. Review sentiment and compare how the conversations vary across different platforms. Identify key influencers and pay attention to the language and tone. What topics evoke passionate responses?

Don’t get stuck monitoring the same keywords you have always deemed important. As you study industry trends and influencers, adjust your searches accordingly. Begin listening to your communities even when they are not actively speaking about “relevant” topics. What do they care about? Consider what new topics or audiences may be interested in your organization.

Set yourself up to succeed over the long term. Put in place a structure to collect the data that will allow you to learn from both your communities and your own social behaviors. There are a myriad of ways to measure social media buzz, sentiment, link tracking, share of voice, fans and followers, geo-location check-ins… slow down and take another pulse check. Review business objectives and consider what metrics can best indicate whether your activity is supporting those business objectives. As you embark upon this listening exercise, look at the data in a number of different ways.

Cool Down
Evaluate all of the data you have collected and all your new knowledge regarding trends and influencers. Go back to your business goals and consider how you will align your social media activity to meet those goals. What channels are best suited for your organization? Where should your voice be heard? Where can you build a strong community that will offer business results? Participating in social media will require an investment of time, so consider the time and resources you can devote. 

Prepare to Play
Listening exercise complete, you are ready for the big game… engagement. But that, my friends, is another post!

What would you add to your listening exercise? What activities are included in your daily listening routine? Share your thoughts with me and the readers of BurrellesLuce Fresh Ideas.