Posts Tagged ‘boomers’

BurrellesLuce Complimentary Webinar: Managing, Motivating, and Leading Millennials

Thursday, October 18th, 2012

BurrellesLuce Complimentary Webinar: Managing, Motivating, and Leading MillennialsBurrellesLuce Complimentary Webinar: Managing, Motivating, and Leading Millennials

When: Monday, October 22, 2012

Time: 1:00 pm EDT

Register Now!

The PR industry is recovering faster than the economy. So your organization must renew its focus on effectively engaging and inspiring Millennials, our largest and fastest-growing pool of PR professionals. That’s because they’re once again getting choosy about the firms where they work.

Is your organization Millennial-friendly? Join BurrellesLuce and Ken Jacobs, principal at Jacobs Communication Consulting, LLC, and find out!

This webinar will provide knowledge about this demographic group that will help attendees to better understand and lead them, while reducing the frustration many Gen-Xers and Boomers report in attempting to do so.

  • The 10 most important traits you must understand about Millennials.
  • The 20 most important actions you can take to help you manage, lead and motivate Millennials more effectively.
  • The dichotomy of their exaggerated-yet-delicate sense of self.
  • Why they want freedom, yet desire structure and frequent feedback.
  • Key differences between Millennials and Gen-Xers.
  • What they want from their work environment…and from you.
  • How to optimize your communications with them.

Register Now!

Johna Burke, senior vice president, marketing, BurrellesLuce

Space is limited. Sign up now for this free webinar, “Managing, Motivating and Leading Millennials.” If we are unable to accept your registration, an on-demand presentation will be available for review after the event at

Cause Marketing – Personal Word-Of-Mouth and TV Most Influence Engagement of Generation Y

Friday, June 17th, 2011

Smiling business people standing togetherDeborah Gilbert-Rogers*

Earlier this week, Georgetown University’s Center for Social Impact Communications and Ogilvy Public Relations Worldwide released some findings from the Dynamics of Cause Engagement study. The purpose of the study was to reveal trends in cause involvement and evaluate the impact activities play on engagement. Other results will be released in the coming weeks.

“Despite the growing popularity of social media as means of engaging with causes today, younger Americans still look to personal communication with friends and family as well as traditional media when learning about and telling others about causes,” confirms this press release announcing the study.

Below are some other findings highlighted in the release:

  • More than four out of ten Americans (ages 18-29) get their information from family (48%), friends (46%), and TV (45%).
  • Sixty-two percent of Americans say that “being told in person” is how they are most often informed about causes and other social issues.
  • Fifty-six percent of Generation Y (ages 18-29) and 59% of Generation X (ages 30-45) say that they are engaged via face-to-face communication regarding causes, despite them being more likely than other generations to also be sent social media or text messages about causes.
  • Thirty-six percent of Generation X and 37% of Generation Y say that they would support a cause online compared to offline, believing that social media helps increase the exposure of causes.
  • Seven out of ten participants indicated that cause-related emails sometimes feel like spam.
  • The Silent Generation (those over the age of 60) is more likely than other generations to be told about causes via email. However, 55% believe they receive too many cause-related emails.

As a member of GenY, I can relate to the idea of using social media to promote causes. However, most of the causes that I am involved with are ones that have been introduced to me by others (also confirmed by the study) or ones that I have researched because they speak to my personal values. However, I don’t get a lot of cause-related emails and the ones I do get are for causes that I already support so they don’t feel all that much like spam. What I find more “spammy” are the banner ads that follow me around the web after I’ve visited a cause-related site or interacted with a cause or charity on Facebook. What are your experiences? Do you agree with the study?

Please share your thoughts with me and the readers of BurrellesLuce Fresh Ideas.


Bio: After graduating from Rider University, where she received a B.A. in English-writing and minor degrees in Gender Studies and French, Deborah joined the BurrellesLuce Marketing team in 2007.  As a marketing specialist she continues to help develop the company’s thought leadership and social media efforts, including the copywriting and editing of day-to-day marketing initiatives and management of the BurrellesLuce Fresh Ideas blog. Facebook: BurrellesLuce Twitter: @BurrellesLuce LinkedIn: dgrogers

Taming The Call Reluctance Blues

Monday, July 26th, 2010

by Emily Mouyeos*

Sales forces across the country are always fighting off cold-call reluctance. But what about just call reluctance in general? I’m starting to lose count of the conversations I’ve heard between different generations complaining about the other generations’ call behavior. The younger Taming the Call Reluctance Bluesgenerations seem to rely too much on email where the older generations seem to always call for things when an email would sometimes suffice. Here is an interesting article comparing 20-somethings to baby boomers in the workplace. 

My goal isn’t to fight for either camp because I believe there is truth on both sides of the debate. However, I think it is more important to examine why we don’t call when we should. First, let’s take a look at when we should call.

We should call when…

  1. It’s a conversation. Have you ever sent what you thought you would be one email, but then it turned out to be what felt like the longest email chain according to Guinness World Records? Most of the time one phone call will stop an unnecessary email chain. People often email because they want to save time, but if it turns into a conversation then you may be taking up more time. I like to operate by my own rule of thumb, email when I’m sharing information to be reviewed and call when it’s something to discuss. It’s not a law to live by, more a rule of thumb.
  2. When you don’t know the acquaintance that well. No matter your industry, no matter your business, building relationships is always important. It’s hard to feel connected to a person when you’ve never heard their voice. We can’t always put a face to a name. However,  we can put a voice to name. Have you ever been under the impression that you’re emailing “a demon” only to find that the person was pleasant to speak with over the phone? How does that happen? It may have something to do with the classic idea that, words contribute seven percent, tonality 38 percent and body language 55 percent to communication. If the last two percentages are combined then 93 percent of communication is non-verbal. It’s extremely hard to read non-verbal queues over email. (Is your email sending the wrong message? Find out by reading this post from my BurrellesLuce colleague and Fresh Ideas blogger Lauren Shapiro?)  
  3. When the person is of the “I call” generation. Another rule of thumb I like to live by is to mirror my client. If they call, I call. If they email, I email. However, I do stop this trend if I can tell that my client is experiencing “call reluctance” themselves and our conversation warrants a phone conversation.

What do you do when you know you should call but you just don’t feel like it? Or when that send button is just too easy for you not to push? Sales consultant, Ted Barrows, provides ways for sales executives to overcome cold-call reluctance and I think the advice can be applied to any type of call reluctance.

Do you find yourself in the “I email” or “I call” generation? How do you determine whether a call or email is the best way to communicate? How do you cure the call reluctance blues?


*Bio: Emily Mouyeos joined the BurrellesLuce account management team with a background in nonprofit communication and development. Her background and current experience with BurrellesLuce allows her to effectively address client needs and consolidate feedback for senior management. To Emily, nothing feels better than helping others achieve their goal, whether it’s professionally or personally.  By focusing on client management through the Fresh Ideas blog, she hopes to evaluate new client management trends, as well as provide insight to the pros and cons of current practices. She looks forward to connecting with the readers of Fresh Ideas for new perspectives and dialogue on issues that affect overall success. LinkedIn: Emily Mouyeos Twitter: @BurrellesLuce Facebook: BurrellesLuce

Do Communication Styles Really Differ Among The Generations?

Friday, March 26th, 2010

millenial communications

Valerie Simon

Do you choose your words carefully? I’m not referring to SEO, but to everyday communication – blog posts, emails, texts, meetings, and even office conversations.

Recently, I have heard several Gen X managers, voice concerns regarding patterns of communication they are noticing in Gen Y employees; in particular, lengthy email exchanges that could be more efficiently managed with a quick phone call or a stroll 30 feet away, and tweets and emails which appear hastily written and not well thought out. Is this simply the result of a heightened comfort level that comes with growing up immersed in digital communications?

While I have read concerns that these digital habits also have a negative effect on face-to-face communications skills, my experience has been quite the opposite. In fact, I have noticed many of these same members of Gen Y, thrive in “real life” conversations. I see a respect and humility in their body language, and have been touched by the sincerity and thoughtfulness of their words. Looking someone in the eye seems to bring out a heightened awareness of the impact of their words and adds a sense of importance to the discussion.

As a Gen X’er, I grew up with the utmost respect for the written word. Letters were to be carefully crafted and edited. The only content available to the general public was published by professional journalists. To this day the power of the written word leaves me awed, impressed, and perhaps a little intimidated. Conversely, I find it easy to become extremely casual in conversation. A mentor recently encouraged me to write out my thoughts before meetings, so not to let my enthusiasm deter me from effective communication.

My BurrellesLuce colleague Crystal DeGoede recently questioned whether the mentality of other generations is the same as millennials. I wonder whether it is the mentality that is so different or simply the way in which the different generations communicate. Does growing up in a digital environment alter both written and in person communication styles? I’d be curious to hear your thoughts. What differences do you see between the communication styles of Gen Y and Gen X? And let’s not forget about the Boomers… how does their communication style fit into the mix?

Managing the Workplace with Digital Natives

Wednesday, November 11th, 2009

by Colleen Flood*

Flickr Image: wili_hybrid

Flickr Image: wili_hybrid

The workforce is changing and millennials are a big part of the change. The millennial generation consists of 80 million 14-31 year olds.  I learned this attending another fantastic workshop, “I’ll Take the Corner Office:  Strategies for Success in the Workplace for Millennials in PR,” at the 2009 International PRSA Conference.

Ellen LaNicca Albanese (a boomer) and Kim Blake (a millennial), both of CRT/tanaka, explained that millennials are often defined as children of boomers, high maintenance, and all about being above average and always winners (everyone on the soccer team gets a trophy!)  They stated, and I agree this is frequently the case and gave points on how to understand and manage these digital natives who can’t imagine a world without cable TV, Internet or cellular phones.  Here are few other takeaways from the discussion:

  • Millenials were raised in a child-centric environment with their parents often hovering over them. In the work place they are focused on success like they had in their childhood.  Give them frequent feedback and break up assigned projects with lots of short deadlines to give them a feeling of accomplishment.
  • Millennnials are digital natives – set ground rules for technology, but remember everyone has an iPhone or Blackberry, so if they don’t have access to Facebook or Twitter in the office they’ll have on their own – embrace it, don’t try to police it.
  • Encourage teamwork – since many millennials went to daycare they work well in teams and are accustomed to uniting groups.  Engage them in volunteerism for your organization.
  • Don’t forget to keep the communication lines open in person.  The highest percentage of ALL generations prefer face-to-face communications rather than over the phone or technology.  Also, leverage their expertise in technology.

I work with millennials in my position at BurrellesLuce both inside the office and with clients.  One experience I had recently confirmed that millennials are not selfish, spoiled brats.  My colleague in the cube next to me spearheaded a recycling campaign due to the lack of recycling in the town our office is in.  She actually has a repository for any recyclables and asks for volunteers to bring them home so as they don’t go in the regular trash.  She got others involved and is making a difference.

As a mom of two school aged children I ponder what the managers of my kids will think as a result of their upbringing.  What are your thoughts?

*Bio: Colleen Flood has been a sales consultant with BurrellesLuce for over 12 years and is eager to become a more integrated part of the social-public relations community. She primarily handle agency relations in the New York and New Jersey metro-area. She is not only passionate about work, but also about family, friends, and the Jersey Shore. Twitter: @cgflood LinkedIn: Colleen Flood Facebook: BurrellesLuce