Posts Tagged ‘bloggers’

Michael Arrington of TechCrunch tells AOL, ‘Give us back editorial control or turn us loose’

Wednesday, September 7th, 2011
Wall Street Bull

Flickr Image: Craig S.

Michael Arrington, founder of TechCrunch, a blog focusing on technology startups, continues to cause quite a stir in the journalism world. Arrington announced last week that he is starting his own fund (CrunchFund), with the help of AOL, that will invest in small startup companies and has been under a barrage of criticism, mostly from journalists, for this unique arrangement.

Their main complaint is that Arrington, and other TechCrunch writers, can use the site, a highly trafficked blog ranking number 2 on Technorati’s list of Top 100 blogs (as of today), to potentially post comments and promote the same companies his fund holds positions in. 

As reported by Claire Cain Miller in the New York Times, the journalism world is claiming this type of arrangement violates the covenant of all journalism; reporters should avoid conflicts of interest by maintaining distance from the people, organizations and issues they cover. And, once again, fuels the debate over whether bloggers should be held to the same standards as journalists.


Needs don’t change; solutions do

Friday, July 15th, 2011

Valerie Simon

While evaluating Google+ last weekend, I couldn’t help but notice a lot of questions regarding how to engage in this new environment in the ways that we are familiar with on Facebook or Twitter. While that is understandable, perhaps, we can get to even better answers, not to mention engagement, if we stop focusing on how to replicate the way we currently do things and start asking about how to address a need not currently being filled with existing social Social Needs Don't Change; Solutions Domedia networks. In other words, let’s use this new platform to break out of our comfort zones and reconsider our social needs.

Building a list or circle is not a need; organizing and managing our communications in a more efficient and effective manner is. What are our real social needs?  For example, I don’t think the question is whether the “Plus 1” feature in Google+ is equal to a “like” in Facebook. Perhaps it is more about, “How do I indicate that I am nodding ‘yes’ in agreement as I read your post or acknowledge that I have seen and read your post without actually having to comment?” And if I “Plus 1” a post does that mean I am endorsing you and how does that effect SEO? And maybe that leads to a greater need to convey additional emotions in a single-click and move beyond conventional algorithms.


Top Five BurrellesLuce Fresh Ideas Posts for the Month of April 2011: Smart Goal Setting, Brand Simplicity, and More

Wednesday, April 27th, 2011

Smart Goal Setting for 2010 smart goal setting concept
This post proves that setting “SMART” goals is always timely. To ensure success and empower ourselves to achieve both our professional and personal goals, goals need to be specific, measureable, attainable, relevant, and fit within a defined time frame.


When It Comes to Brands and Content, Simplicity Matters iStock_Communication_Small
The practice of using simple language to engage and connect with a target audience has always been an important part of solid communications. However, this is often easier said than done – especially for PR professionals working in specialty fields where communicating complex information is the norm. Few people have little patience for jargon and pretentious language. And this is equally true for journalists and bloggers who are often working under tight deadlines. This post reflects on several questions savvy PR professionals must ask themselves before pitching “Aunt Edna” and “Uncle Walt.”


BurrellesLuce Newsletter: Media Relations – Know the Facts from the Fiction

Thursday, April 21st, 2011

BurrellesLuce Newsletter - Media Relations: Know the Facts from the Fiction


April 2011

Media relations has always been a vital part of a successful communications strategy. What has changed, however, is the way communications professionals must interact with The Media — and, by extension, the bloggers, journalists, freelancers, and syndicated writers who generate coverage.

It is no longer enough to merely send out a mass press release — also known as the “spray and pray method” — and hope that someone working at a relevant media outlet or online site not only reads it, but then acts to convert the release into a story. No, in working with The Media, the expectation is that media relations professionals are educated and informed about proper targeting and evolving trends. This includes building one-on-one relationships with bloggers and journalists, regardless of their title, assigned beat, or outlet/website affiliation.

Click here to discover six myths and facts about media relations and how savvy PR practitioners can get a handle on them.

BurrellesLuce Newsletter: Bolstering Your Communications Tactics in the New Year

Tuesday, January 25th, 2011

As 2011 unfolds, many PR, communications and marketing professionals are beginning to examine their strategies and determine how they can be applied in the New Year. It’s a time to lay the groundwork for future campaigns that are designed to increase brand and client exposure, drive traffic to websites, create quality leads, build communities, and enhance relationships with The Media. BurrellesLuce Newsletter: Bolstering Your Communications Tactics in the New Year

Both technology and The Media are evolving and, as a result, so too are the preferences and values of audiences. Still, many communications and marketing practitioners defer to the same old tactics, failing to keep up with the platforms and outlets of the audiences upon whom they rely on for brand or client success. Communication professionals must remember that they are engaging users in the users’ communities or space, rather than a platform controlled by the company.

That’s one reason that digital audiences seem to be increasingly careful when posting about a company, product, or service; they fear getting inundated with mobile and online spam solicitations. As coined by Marie Baker, co-founder of PRBreakfastClub, “blogger bombardment” is running rampant as The Media-scape shrinks and “PR Pros are scrambling looking for new places to get their clients visibility.” She goes on to write, “Bloggers are getting just slammed, and sometimes too much of something isn’t always a good thing.” (2011: The Blogger Revolution, 1.6.11)

In essence, audiences, journalists, and bloggers who aren’t appropriately targeted do just the opposite of what media professionals desire: The audiences disengage and The Media overlook what could potentially be a worthy story. Read more of this newsletter in the BurrellesLuce Resource Center.