Posts Tagged ‘@BethHarte’


Sales + Everyone = Success

Tuesday, August 17th, 2010

Valerie Simon

How do you get everyone – from your maintenance team to your CEO – participating in the sales process? During a special Twitter chat last Wednesday evening, Heather Whaling and Justin Goldsborough, co-moderators of Twitter’s #PR20Chat, and Beth Harte and Anna Barcelos, leaders of #imcchat asked this question to more than 100 participants. 

Here are a few takeaways every business should consider.Teamwork

Top down and bottom up, goals must be aligned.

AdamSuffolkU:  First step, make sure goals are aligned and input is asked/received from all-bottom on up

SuperDu:  It starts w/ CEO creating top-line strategic plan. ALL divisional plans & emp. objectives feed into that one plan

 jeffespo:  It should be the trickle up effect. Everyone knows the brand and wants to sell it and make more money.

Create a customer-centric team environment

BethHarte: If all employees understand the customer is #1, they will all work to make sure they work hard from top to bottom

LoisMarketing:  Communicate successes and celebrate at all levels. Make all staff aware of “wins,” new clients. Sincere appreciation. 

Transform employees into evangelists

kimbrater:  It’s more than the sales process, everyone has to internalize +evangelize the brand in order to sell it.

CASUDI:  everyone has to be in love with, believe in the product ~ everyone will have the desire to sell

IABCDetroit: Engage employees thru educational, relevant communications so they’re empowered to relay company message, align w/ company goals

Everyone can have an impact on sales

BethHarte: Sales starts the minute someone walks through the front door. Better hope the receptionist isn’t cranky/mean

rpulvino:  Everyone in the company is involved in sales in some way. Employees are the most important spokespeople for an organization.

And my respond: ValerieSimon: Education. When you take pride in, and understand your organizations strengths, you’re compelled to share the story!

Beyond 140 characters, I’d also emphasize that a strong and positive corporate culture is an investment that will not only pay off in increased productivity but sales. As I’ve mentioned before, I am a firm believer that everyone in an organization, regardless of title or department, should consider themselves a part of the sales team. Here are some ways organization can provides the training and follow-through to make the most of this extended sales force:

  • Make certain that ALL employees are educated on your products or services and the benefits of these services to your clients and customers.
  • Keep employees updated with a daily report of news for and about your organization, the competitors and the marketplace.
  • Create a simple process whereby all employees can easily submit referrals through to the sales team to close.
  • Share success stories. Recognize and reward those who are referring business, as well as the teamwork with sales that helped to win the new business.

Do you consider yourself a part of your organization’s sales efforts? What does your company do to harness the sales power of all your employees? Please share your thought with me and the readers of BurrellesLuce Fresh Ideas.

How to Maintain Your Voice as a Corporate Blogger

Friday, October 9th, 2009
162361783_1f73619a63_m

Flickr Image: flyzipper

Valerie Simon

Earlier this week during #PR20Chat, @BethHarte asked, “Should your personal true-self come out when you write for your company blog?” A great discussion followed, but perhaps my favorite comment was:

gbender26: You should behave like you would at an event where you rep your company. But without personality, blogs are boring!

That really simplifies things doesn’t it? When I blog for BurrellesLuce, I understand that, first and foremost, I am representing the company. I take my professional role very seriously and if you go back to my first Fresh Ideas post, you’ll find some good information about our services. I was, however, reluctant (or perhaps simply unsure of how) to let my personality emerge, while maintaining my professionalism.

Here are some questions/suggestions that have allowed me to grow in my role as a corporate blogger; I hope you find them useful.

Does your company have a social media policy? READ IT and if you were part of the team that helped develop the policy, read it again. Reading the BurrellesLuce Guidelines for Employees Engaging Online via Blogs and Social Networks, was the first step in allowing me to feel comfortable in my role as a contributor to our corporate blog. (If they’d like to see the SM policy, send an email to info@burrellesluce.com)

When in doubt, ask! Our CMO and the BurrellesLuce marketing team do a tremendous job of supporting company bloggers.

Trust your good judgment. As a PR professional, you understand what it means to represent your brand. Your good judgment is no doubt an important reason you are in your current role.

Look at other corporate blogs you respect. The Dix and Eaton blogs provide a terrific example of an engaging corporate blog, whose contributors understand how to integrate their “personal true-self.”  I chatted with Chuck Hemann who authors Measurement PR-spectives, one of Dix and Eaton’s six blogs. He encourages those writing for corporate blogs to show your true-self.  “Corporate blogs face an incredible challenge in building a readership,” says Chuck. While you may ultimately be interested in selling your companies services, use your blog as an opportunity to present useful information, not to sell.  The bloggers at Dix and Eaton understand that writing as subject matter experts, does not preclude them from showing a human side.

Do you blog for your company? What are your thoughts on “Should your personal true-self come out when you write for your company blog?” What are some of your own suggestions for corporate bloggers or tips that have allowed you to be both authentic and professional when blogging?