Posts Tagged ‘awards’


Top BurrellesLuce Fresh Ideas Posts in 2011 – Numbers 20 to 11

Thursday, December 29th, 2011

iStock_000010469879XSmallAs 2011 winds to a close, no year would be complete without a wrap-up list of some kind. In that spirit, we are counting down the 20 Top BurrellesLuce Fresh Ideas posts in 2011. In today’s post we will be highlighting numbers 20 to 11.

Did your favorite Fresh Ideas posts make the list? Be sure to leave a comment and let us know.

20. The Art of Storytelling

19. PRSSA National Conference Speed Networking PR Student Questions

18. How to Speak C-Suite

17. Disappearing Act: 10 Brands That May Not Be Around in 2012

16. The New York Women in Communications 2011 Matrix Awards

15. When a Hashtag Leads to Help: PR Tips from #BlueKey

14. Zappos, 24/7 Customer Service in the Internet Age

13. Oscar’s Social Media Fever

12. Snooki’s Appearance at Rutgers – Good PR or Poor Reputation Management?

11. Poll Results: Should PR Interns Pitch the Media?

It’s Public Relations Award Season!

Monday, May 17th, 2010
Flickr Image: Mags_cat

Flickr Image: Mags_cat

My email inbox, probably not unlike yours, is full of calls to enter local PR awards.  For instance, the International Association of Business Communicators (IABC) DC Metro’s Silver Inkwell entries are due June 10. Entries for the National Capital Chapter of the Public Relations Society of America’s (PRSA-NCC) Thoth Awards are due June 18. To top it off, Washington Women in Public Relations’ (WWPR) next professional development lunch is on writing successful PR award entries.  And that is just the regional events. Nationally, PRSA, IABC, the Association for Women in Communications (AWC), PR News, PRWeek, and others have awards programs too.

Although entering takes time and cash, winning one of these awards helps prove the value of your hard work throughout the year. “Whether you’re an internal communicator, media relations specialist, work in interactive communications, or any other communication discipline, there is nothing like being acknowledged by your peers, so I urge my communication colleagues to enter. It’s a terrific way to showcase your work, as well as advance the profession,” says Shonali Burke, ABC, president, IABC-DC Metro.

Recently I asked Lindsey Rose, senior counselor, Carmichael Lynch Spong (a client of BurrellesLuce) why she thought it was important for industry professionals to submit to these types of awards. She explains how PR industry awards offer several perks for your clients, your agency and you, as a practitioner:

Your clients: Awards give them recognition for their accomplishments and help raise visibility and drive excitement for their programs. Awards solidify clients’ achievements in their industry and help bring their stories to life. Award summaries also often help clients merchandise their communications efforts/case studies within their internal organization.

Your agency: Awards showcase your leadership through best practices outlined in your submissions. Awards celebrate your relationship with your client and reinforce the client/agency partnership (and oftentimes further reinforce clients’ ongoing investment in your work). Winning awards can also open doors and help bring your agency to the table for new business opportunities.

You: As a practitioner, awards showcase your strategic capabilities from research and planning to execution and generating results. Compiling awards is great practice for any PR practitioner – no matter what your level. Winning awards is even more rewarding.

You can get hints and tips for preparing your awards entries on many of your local and national professional organization’s websites. Some great resources include:

  1. PRSA offers advice on preparing their Silver Anvil Awards on their website.
  2. IABC has a webinar on entering the Gold Quill Awards.

Personally, from having judged several awards programs and chaired a judging committee, I know the key to winning is evaluation and measurement from beginning to end of the project or campaign. The best well-written press release will not win an award without showing how the release had impact. The key is to start early, ideally from the beginning of your project or campaign, and continue to document and save information throughout the program.

So now that PR awards season is well underway, how are you preparing? Are there any suggestions you can add for making the most out of your submission?