Posts Tagged ‘Arianna Huffington’


The New York Women in Communications 2011 Matrix Awards

Wednesday, April 20th, 2011

Lauren Shapiro*

betty white 2The New York Women in Communications (NYWIC) organization held their annual Matrix Awards at the Waldorf Astoria on Monday, April 11th. I attended the event, which celebrates the achievements of extraordinary women in the communications industry, with my mentor from NYWIC, Sonia Hayes-McNaughton of Goldman Sachs.

The three tiered room decorated in spring colors and flowers held some of the communication industry’s most hard working and well known women of our time.

This year’s honorees included:
Cindi Berger, chairman and CEO of PMK*BNC Public Relations
Gwen Ifill, moderator and managing editor, Washington Week and senior correspondent The PBS NewsHour
Robin Koval, president, The Kaplan Thaler Group
Idina Menzel, Tony award-winning performer
Abbe Raven, president and CEO, A&E Television Networks
Sheryl Sandberg, COO of Facebook
Gina Sanders, president and CEO, Fairchild Fashion Group

Sandra Lee, editor-in-chief Semi Homemade Magazine, New York Times bestselling-author, and Food Network celebrity, emceed the event. Betty White was honored with a Special Lifetime Achievement Award.

Presenters included:

Rosie O’Donnell, talk show host and comedian
Paula Kerger, president and CEO PBS
Linda Kaplan Thaler, CEO and chief creative officer, The Kaplan Thaler Group
Donna Tyler, news anchor, CBS 2
Mark Burnett, producer
Arianna Huffington, co-founder and editor-in-chief The Huffington Post
Evelyn Lauder, senior corporate vice president, Estée Lauder Companies

Lauren Shapiro, BurrellesLuce, with Gwen Ifill, PBS, and Sonia Hayes-McNaughton of Goldman Sachs at the 2011 New York Women in Communications Matrix AwardsThe luncheon started with a word from the host and More Magazine editor, Lesley Jane Seymour. Following opening remarks and the presentation of scholarships to the NYWICI award winners, the presenters donned the podium with their hilarious quips, inspirational stories and sincere appreciation for their friend whom they were asked to present with the Matrix Award. Cindi Berger had additional support from friend John Legend who made a special guest appearance at the ceremony and performed two songs on the second floor balcony.

Betty White, Matrix Lifetime Achievement award winner, made her appearance via live satellite from Los Angeles with friend and actress Valerie Harper.  Betty joked, “It’s wonderful to be a role model at 89 — it’s wonderful to be anything at 89.”

The 2011 NYWICI Matrix Awards were both inspirational and memorable. Did you attend the event? Then be sure to share your experience with other BurrellesLuce Fresh Ideas readers. To see more photos from the event, visit our Facebook page or the BurrellesLuce Flickr page.

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*Bio: Soon after graduating from the Richard Stockton College of New Jersey, in 2006 with a B.A. in communication and a B.S. in business/marketing, I joined the BurrellesLuce client services team. In 2008, I completed my master’s degree in corporate and organizational communications and now serve as Director of Client Services. I am passionate about researching and understanding the role of email in shaping relationships from a client relation/service standpoint as well as how miscommunication occurs within email, which was the topic of my thesis. Through my posts on Fresh Ideas, I hope to educate and stimulate thoughtful discussions about corporate communications and client relations, further my own knowledge on this subject area, as well as continue to hone my skills as a communicator. Twitter: @_LaurenShapiro_ LinkedIn: laurenrshapiro Facebook: BurrellesLuce

Media Relations 2.0: What Journalists Really Want from PR

Monday, June 28th, 2010

Last week, I attended a webinar by Sally Falkow, APR, and Rebecca Lieb, on how Internet technology and social networking affects news media and as a result, the public relations and media relations practitioner.

For those of you who attended last year’s PRSA International conference and heard Arianna Huffington open the keynote address with, “The Newspress release is dead…” or those who read Tom Forenski’s rant a few years ago, “Die! Press Release! Die! Die! Die!,” may be surprised to learn the press release, like traditional media, is NOT dead.  Falkow told us the news has changed, but journalists still want information.  The way that journalists work is evolving so we need to provide this information in different ways.

Lieb quoted some statistics on how journalists work today:

  • 91 percent of journalists search Google to do their job (“expert” is a common search term)
  • 89 percent use blogs
  • 64 percent are using social networks

In addition, Lieb went on to say that over 75 percent of reporters view blogs as helpful in providing story ideas, story angles and insight into the tone of an issue. And, almost half of reporters say they are “lurkers” on social networking sites.

So, what do journalists really want and need from PR?  

  • They want the news in easy-to-identify, digestible sections.
  • They are looking for images, quotes, video, backgrounders, fact sheets.
  • Tag the information so it’s easily found. 
  • Give them the full embed code for multimedia.
  • Put your news in a feed.
  • Make it available on social sites.
  • Aggregate your news/social content in one place.

She says, “Deconstruct the press release into special sections and tag the information. By using news tags, a newspaper or news site could pull together larger numbers of news stories and the PR industry would be helping news publishers to gather the facts and present them in a near-publishable format.”

Bottom line: if you aren’t telling your story, then someone’s telling it for you. If the media can’t find the information they need from you, they will find it elsewhere – and you may not like what they find!  

The media in general is expected to provide more than just a print story, or just a video clip – it’s also on the web. What is your organization doing to feed the media’s hunger for content? 

Want more tips and best practices for working with the media and giving journalists what they want and need? Visit the BurrellesLuce Resource Center which provides FREE white papers, tip sheets, and more. And be sure to sign-up for this month’s newsletter, “When Press Releases Go Bad” or view an archive of last month’s newsletter, “Staying Ahead of the Media Relations Curve.

How Much Has Changed?

Monday, November 9th, 2009

“So much has changed, and we are at a turning point,” said Arianna Huffington, keynoting the opening session for the Public Relations Society of America’s (PRSA) International Conference. (I’m one of several BurrellesLuce representatives attending the conference this week.) She went on to say that, “Old media can be consumed on the couch and new media is like a galloping horse.” Another way to put it is that new media is ADD and old media is OCD.

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Flickr Image: kevindooley

Not surprisingly, Huffington touted citizen journalism, which she believes can help make journalism better. In fact, The Huffington Post had a citizen journalism project during the election, which broke some big stories. Currently, they are asking citizen journalists to tell the stories about the economic crisis.

Some other takeaways from her keynote:

We need to look for the drama. Huffington gave the example of a story she recently wrote with the headline, “Biden Should Resign.” Had she headlined it, “The U.S. Should Pull-out of Afghanistan,” which is what the story was really about, very few people would have read it. The drama gave the story legs, and allowed her to tout it on talk shows. She also suggested using drama in communications to do good and gain support for worthy causes.

She wrapped her presentation encouraging everyone to listen. When we are not talking, we can hear what others have to say and gain knowledge from others.

What are you doing to encourage listening in your organization?