It’s In the Stars: Your Public Relations Horoscope

April 28th, 2014
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by NASA Goddard Space Center on flickr under CC BY

by NASA Goddard Space Center on flickr under CC BY

In lieu of a crystal ball, we’ve consulted the BurrellesLuce “stars” to share what the month of May may have in store for you.

Find your birth month below and share the link with your peers so you’re all “aligned” in May.

January

This is the month to buckle down and start figuring out just what the heck people mean by social media ROI (hint: it’s sort of a misnomer. ROI is a financial figure) and what your metrics and methods are or should be.

February

Knowledge of the recent changes in the AP Stylebook – and an appropriate opinion thereof – can score points in your favor. A journalist who doesn’t have to go in and replace state abbreviations with full state names is a happy journalist.

March

You might be attending a panel, conference, or webinar coming up this month, and you’re in the mood to learn, so if someone tells you something basic like “know your audience” one more time, you might feel the need to deck them with your iPad. But stay patient and listen closely; there are always new things to learn, and buried in the repeated tropes and truisms of the trade will be a piece of advice that could really elevate your practice.

April

This is your month to revamp your social media swagger and take a broom to all your profiles and tinker with SEO and your images. Don’t go overboard with your makeover efforts, though – if you change too much, you’ll alienate a few key brand advocates.

May

You’ve got a lot of prep to do for a looming event or deadline, so hop to it this month. Sit down in a quiet place, put on your mood music, and get to work. But don’t forget to make time to party like you’re one year older.

June

You may be a networking master or shudder at the mere mention of networking, but either way, it’s the month to get yourself out there, so do your awesome but in-a-lull self a favor and attend a couple networking functions this month.

July
Focus on getting through your ever-growing to-do list.  It’s time to change up your productivity habits. Maximize your spring fever by taking some work outside. You’ll feel energized and reap the professional rewards.

August

Get back in touch with an old professional acquaintance this month. You may get not only an entertaining, nostalgic lunch or phone call, but also the chance to help or be helped by your friend. S/he may even let slip a key piece of industry gossip that will shed new light on things.

September

The extra work from clients and colleagues getting ready for summer vacation may be harshing your to-do list mellow, but a little extra planning and a happy hour or two will keep you on top of it. If you’re going on holiday take a cue and start planning ahead. If you’re not getting out of dodge for a few days, maybe you should, and if you can’t, consider a one- or two-day staycation.

October

Man, all these new apps and social media platforms you can barely keep track of make you feel old. So in May, put a little special time in to personal and professional self-improvement. Take a few minutes to find out what all that chatter about SnapChat is about, or learn just what the heck WeChat is anyway.

November

Remember that crisis communications plan you had? Yeah, it’s time to dust that off and review it again. If you just implemented a new or updated plan, consider trotting it out for a dress rehearsal. Don’t brush aside that absolute worst case scenario that has a miniscule chance of ever occurring – if you can think it, it can happen, unless it involves Godzilla (but maybe zombies; that could happen).

December

It might seem like a lot of people are asking you for things. So this month focus on selectively saying no. Some people might not take your polite and reasonable “no” very well, but that’s their problem, not yours. Just don’t get overzealous with your refusals; there are some things that just can’t be refused.

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