Jargonology Episode 7: Ringage

February 27th, 2014

When I attended the PRSA International Conference in Philadelphia last October, I was not even two months into my time here at BurrellesLuce, and just over three months out of my job as a magazine editor in Beijing. Attending a lot of those conference sessions – informative thought they were – left me a little unclear as to what the speaker had been talking about: Scale? Big data? Social media ROI? To my newcomer ears, industry jargon sounded like just that – jargon.

Yada yada yada, Jargonology was born. In every industry jargon, while meaningful internally, sounds ridiculous externally. So we decided if you can’t beat ‘em, coin ‘em.

Which brings us, of course, to this week’s word: ringage. Take a 30-second break, put your feet up, and enjoy the newest word to add to your jargon jar.

Ringage is modern workplace hazard for PR pros, aided in part by socialocity. But the desire to engage can lead to an increase in being over-emojinative and a higher rate of hashtagectomies. Members of a narcissystem may be common causes of ringage, and an influenzer or advocado may be especially susceptible to ringage.

Got a new Jargonology concoction? Leave a comment or tweet us at @BurrellesLuce

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Jargonology with BurrellesLuce.

Today’s word is Ringage. The feeling of tinnitus brought on by the overuse of the word “engage.” Ringage.

Common symptoms of ringage?

1. Reading too many PR blogs

2. Attending PR conferences

3. Getting down on one knee

How would one use that in a sentence? Thusly:

The conference was very informative yet left me with a slight case of ringage.


Jargonology: If you can’t beat ’em, coin ’em.

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