Jargonology Ep. 4: The Story of Socialocity

February 6th, 2014

When I attended the PRSA International Conference in Philadelphia last October, I was not even two months into my time here at BurrellesLuce, and just over three months out of my job as a magazine editor in Beijing. Attending a lot of those sessions – informative though they were – left me a little unclear as to what the speaker had been talking about: Scale? Big data? Social Media ROI? To my newcomer ears, industry jargon sounded like just that – jargon.

Yada yada yada, Jargonology was born. Jargon, while meaningful internally, externally is ridiculous in every industry. So in our case, when you can’t beat ‘em, coin ‘em.

Which brings us, of course, to today’s word: socialocity. Take a 30-second break, kick back, and enjoy the newest word to go in your jargon jar.

With the socialocity of today’s digital world, video content seemed like the best way to go. We’ve all witnessed socialocity firsthand – the rapid-fire pace at which an offensive tweet is shared, the traffic and comments a fan base can bring – and let’s face it: We all want to be on socialocity’s good side, even if it means performing emergency hashtagectomies, quarantining our influenzers, or reforming advocados.

Got a new Jargonology concoction? Leave a comment or tweet us at @BurrellesLuce

See this on our YouTube channel

Cabinsketch font by fontsquirrel


Jargonology with BurrellesLuce. Today’s word is: Socialocity (n.): The breakneck speed at which social media is shared and spread. Socialocity. An example sentence? Indeed I can.  “She realized her offhand tweet was ill-advised and went to delete it, but socialocity had already caused it to be re-tweeted thousands of times.” Socialocity. Jargonology: If you can’t beat ’em, coin ’em.

Leave a Reply