Understanding Pinterest and Your Audience

February 24th, 2012

February 2012

With 2012 in full swing there is no shortage of social media trends vying for attention. While many might be interested in Facebook’s recent IPO, it’s Pinterest that’s proving to be the social media sweetheart of the first quarter.

According to its about page, “Pinterest lets you organize and share all the beautiful things you find on the web […] Browsing pin boards is a fun way to discover new things and get inspiration from people who share your interests.” Though the site grows steadily, with around 12 million monthly unique visitors, it continues to remain true to its mission – at least for the moment – providing a unique outlet for people to share the things they love.

While the appeal for the individual is obvious, businesses and communications professionals can also gain from interacting on Pinterest. Whether you’re looking to create a new brand identity, craft virtual scrapbooks, entertain your community, or simply stay aware of the latest trends, this highly engaging and interactive site has a little something for everyone.

Read more of month’s BurrellesLuce newsletter: Understanding Pinterest and Your Audience.

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