In PR and the Media: September 14, 2011

September 14th, 2011
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Mashable Expanding Its Coverage (Media Coder/NYTimes)
“Mashable, the popular Web site for information about technology and social media, said Tuesday that it was expanding coverage to include new sections for entertainment, United States news and world news, and that it was hiring a veteran technology editor to oversee all editorial content.”

Where Newspapers Thrive (LA Times)
“Some 8,000 weekly papers still hit the front porches and mailboxes in small towns across America every week and, for some reason, they’ve been left out of the conversation.”

Court OKs Suit Over Toyota ‘Prank’ Campaign (MediaPost)
“A California appellate court has handed a defeat to Toyota and Saatchi & Saatchi, its ad agency, in a lawsuit stemming from a viral “prank a friend” campaign that went awry.”

Photo Posts Major Mobile Activity (MediaPost)
“Tracking its panel of 294 smartphone and tablet owners, Prosper finds 69.4% are reading status updates on their networks, 53.4% are updating their own status. But 65.6% are viewing photos and 49% are posting photos.”

Lights, Camera, Advertisements (WSJ.com)
“More advertiser-created shows are running on the internet. They could provide a new template for TV that harkens back to the era when advertisers not only sponsored but helped to create, cast, and script ‘soap operas’ and variety shows.”

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