In PR and the Media: August 31, 2011

August 31st, 2011
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MoviePass Makes Second Stab at Unlimited Filmgoing (WSJ)
“MoviePass Inc. said Tuesday it will soon begin testing a service that lets participants see an unlimited number of films in participating theaters for a flat monthly fee, a proposition that some theater owners fear could erode the value of a trip to the multiplex.”

Ad Giant Nurtures Startups (WSJ)
“Advertising companies keep finding new ways to cozy up to technology businesses—even tiny ones. Omnicom Group’s OMD and its client General Electric just completed a summer-long tech incubator to get an early in on new tech trends relevant to marketing. They awarded the $10,000 prize to a website called …”

7 Parts of a Facebook Post (SocialMediaToday)
“Content creation is one the biggest challenges for brands. Many of the folks I work with have a hard time trying to find the right thing to say to their listeners. There are two approaches I like to guide brands to take…”

Twitter Limits: Maximum Tweets Per Day? (SocialMediaToday)
“There are over two hundred million registered users of Twitter. This number grows by hundreds of thousands each day as new users sign-up. There are over one hundred and fifty million Tweets per day. So many, in fact, that many people find it hard to monitor ongoing conversations without using special platforms.”

Google Explores Re-Ranking Search Results Using +1 Button Data (Wired)
“Google is making plans to turn its +1 button into a crowdsourcing tool that helps it re-order search results and fight web spam. While not surprising, the move would bring Google’s search engine into the social networking era, while simultaneously creating a new avenue for blackhats to manipulate search results and potentially incurring the wrath of trust-busting authorities. Google confirmed its plans in an e-mail to Wired.com.”

News International confirms internal review of ‘journalistic standards’ (YahooNews/TheCutline)
“As the saga of the British phone-hacking scandal continues slowly to unfold, News International, the British arm of Rupert Murdoch’s News Corporation, has confirmed it is conducting a thorough internal investigation of its properties.”

 Golden Globes Trial: Inside One of TV’s Messiest, Nastiest Battles (HollywoodReporter)
“THR’s in-depth look at why the Hollywood Foreign Press Association is accusing Dick Clark Productions of secretly squeezing it out of its own awards show.”

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