BurrellesLuce Webinar Will Present Timely Case Study Of Successful Health Communications Campaign

May 17th, 2011
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LIVINGSTON, NJ (May 17, 2011)—“Creating a Lifesaving Communications Campaign” is the theme of a free webinar that BurrellesLuce will present on Wednesday, May 18, at 3:00 p.m. EDT.
 
The hour-long event will focus on an actual communications program that Palmetto Health, a major regional health system located in South Carolina, launched to raise compliance with handwashing guidelines—an effort that resulted in an extraordinary compliance rate of 98%.
 
Every day, communicators are given strategic goals to market a new product, increase sales of another line or improve the brand awareness for their organization. But what happens when the reason for the campaign is to save lives? That question will be addressed by three of the people most deeply involved in guiding the handwashing campaign, as communicators joined with the quality-improvement personnel to implement an internal campaign focused on reducing mortality within their healthcare system:

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