2010 Bulldog Reporter Media Relations Summit: Jenny Dervin, JetBlue, Interviewed by Johna Burke, BurrellesLuce

December 23rd, 2010

Transcript –

JOHNA BURKE:  Hello, this is Johna Burke with BurrellesLuce, and we’re here at the Bulldog Media Relations Summit.  I’m joined by Jenny.

Jenny, will you please introduce yourself?

JENNY DERVIN:  Sure thing.  Jenny Dervin, JetBlue Media Relations here in New York.

BURKE:  Now, Jenny, you all have a very robust social media program and it’s, you know, really touted.  And you just sat on a panel about social media marketing.  Can you talk a little bit about how that fits into the culture of your brand, though, and the importance of that when you’re undertaking any type of social media program?

DERVIN:  Absolutely.  We decided early on, 2007 or before, that social media would be part of everybody’s job, just like being a crew member is part of my job.  So customer service, social media, it’s all one in the same.  We decided early on that no one would have social media in their title.  It would–we weren’t going to build a team around it.  We were going to make sure that everybody in the–in the departments that serve customers and throughout the company were empowered to work–to do their work through social media channels.  So we do have one person who has social media in his title.  His name is Morgan Johnston.  I call him the guru.  He is manager of social media. He’s in charge of strategy and also bringing the skills, knowledge and abilities out to the crew members who serve customers, such as in our Salt Lake City center.

BURKE:  I think that’s so great.  I think that, you know, especially at a time where people are really struggling to whose job is this and who’s managing it, to be able to align that with your culture and to be consistent and have such success is really a testimonial.

DERVIN:  Absolutely.

BURKE:  And now where can people find you in social media, Jenny?

DERVIN:  They can find me @skywriter012.  Skywrter is S-K-Y-W-R-I-T-E-R-0-1-2.  That’s on Twitter.  And for JetBlue, you can find us @JetBlue on Twitter, JetblueCheeps; and on Facebook, JetBlue.

BURKE:  Thank you so much, Jenny.

DERVIN:  Thank you.

One Response to “2010 Bulldog Reporter Media Relations Summit: Jenny Dervin, JetBlue, Interviewed by Johna Burke, BurrellesLuce”

  1. […] This post was mentioned on Twitter by Crystal DeGoede. Crystal DeGoede said: RT @BurrellesLuce: Social Media Marketing Case Study @skywriter012 @jetblue interview w/ @gojohnab http://budurl.com/ll9e […]

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