PR News 2010 Media Relations Summit: Colleen Wilber, America’s Promise Alliance, interviewed by Johna Burke, BurrellesLuce

October 11th, 2010
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Transcript –

JOHNA BURKE: Hello, this is Johna Burke with BurrellesLuce, and we’re at the PR News Media Relations Summit. I’m here with Colleen.

Colleen, will you please introduce yourself?

COLLEEN WILBER: I’m Colleen Wilber, vice president of media relations at America’s Promise Alliance.

BURKE: And, Colleen, we’re talking about how the media relations has impacted the bottom line of businesses, and you have a great example of that and the attributes that brought to your business and to you as a PR professional. Can you share those?

WILBER: Sure. For the past two and a half years, America’s Promise has been working to raise awareness of the high school dropout crisis in this country. And as a result of that work, we’ve seen nearly 3,000 news stories in print, more than 400 million media impressions. We’ve seen a fivefold increase in news coverage on the high school dropout issue, with nine out of 10 of those stories being directly attributable to America’s Promise Alliance. So not only has that meant an increase of awareness of the actual issue of the high school dropout crisis in this country, it’s meant a lot for our organization. It’s helped to raise our visibility and credibility. It’s helped to increase our partner network so the people who are working with us two and half times–we’ve gone from 150 partners when we started this campaign to close to 450 now. We’ve seen increase in financial support. And we’ve actually seen a big increase in the support in the action on the ground for the work that we’re doing. So it’s meant quite a bit.

BURKE: Great, Colleen. And where can people find you online and in social media?

WILBER: Sure. You can find us online at http://www.americaspromise.org/. That’s our website. Check it out. You can see videos about our launch and the work and the media clips. And you can find us at Twitter. Our handle’s @fivepromises. And we’re on Facebook at facebook.com/americaspromise.

BURKE: Great. Thanks so much, Colleen.

WILBER: Thanks.

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