BurrellesLuce Newsletter: Copyright – The Right Way to Use and Share Content in the Digital Age

October 26th, 2010
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Copyright signWhen BurrellesLuce first launched its turnkey copyright compliance program in 2008, it also released a white paper on “Copyright Compliance: What Every Media Relations Professional Needs to Know.” The white paper helped to start an industry dialogue on copyright — addressing why compliance matters to communications professionals — and continues to serve as a basic primer on copyright law.

Fast forward two years and very little has changed in terms of copyright law itself. Copyright still legally protects original creative works such as: literary works, including articles from newspapers and magazines; songs, including words and music; plays and choreographed dances; art; motion pictures; sound records; architectural works, etc. Copyright exists from the moment a work is created (i.e., it doesn’t have to be registered with the U.S. Copyright Office in order to be protected.)

What has changed, however, is the position that content providers (i.e., publishers) have taken regarding copyright. This renewed focus on copyright and fair use directly impacts public relations professionals. Read more of this newsletter in the BurrellesLuce Resource Center.

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