From Breaking News to Break-ins: Public Relations, Marketing, Crime & More on Twitter

June 8th, 2009

flickr_brokenglass_2490896753_fabc3ffd43_m.jpgGail Nelson
With millions of users, Twitter reflects the more of the real world with every passing day. Among last week’s naughty and nice Twitter surprises:

  1. A celebrity baby arrival: Lance Armstrong broke the news of his son’s birth and included a Twitpic (photo).
  2. A big consumer brand comes very late to the Twitter party: Coca-Cola, one of the world’s best-loved brands, has finally launched an official Twitter site. 
  3. A house was burglarized:  A criminal (probably) used Twitter  to find out when the homeowners are out of town.
  4. Intellectual property attorneys have a new place to look for business: Twitter handles may violate trademark law.
  5. The spread of human kindness: See this Mashable link for a roundup of how Twitter is saving the day, all over the globe. My favorite warm and cuddly story of the week is a dog tale. Using Twitter (among other media) Shonali Burke helped Darby, a German Sheppard left homeless upon the death of his owner, find a new family.

And there’s a lot more. Did anyone see this dust-up on tweeting in church

All this innovation has inspired the BurrellesLuce Marketing team to try something new, too. Bypassing our customary wire and paid online distribution services, we used Twitter to distribute our latest news. (Twitter isn’t all we did, of course. We sent our release to our list of journalists and bloggers – something our Media Contacts service helps with. And we published the release to our website.) So far, given the audience for this type of release, BurrellesLuce Vice President Johna Burke will speak at the AMEC media measurement conference in Berlin, Germany – it appears this economical method of Twitter the release is effective. 

Have you seen other remarkable uses for Twitter lately? What can you share about your new Twitter frontiers?

2 Responses to “From Breaking News to Break-ins: Public Relations, Marketing, Crime & More on Twitter”

  1. Thanks for the kind mention, Gail. I think it’s remarkable how Twitter’s managed to break down so many barriers; the unapproachable are approachable, the remote are a virtual nod away. You already know what a Twitterfan I am, but that’s because the platform has expanded my boundaries tremendously.

    Though it seems to have become more “normal,” I expect we will still see the “what’s the point of Twitter” etc. stories doing the rounds for a while. The only answer I have is: don’t knock it till you try it.

  2. Gail Nelson says:

    Shonali, that’s a good point on bracing for the wave of Twitter bashing. As their range of uses continue to grow, I believe that Twitter and the host microblogs and social networks yet to come will find stable footing and audiences.

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