Media Outreach - Features

ContactsPlus - advanced media outreach

BurrellesLuce understands The Media and positions you to most effectively target your efforts.

Today’s media relations is all about engagement. Get the conversation started by understanding who is writing about your topics of interest and avoid being branded a spammer. BurrellesLuce ContactsPlus™, advanced media outreach, is a standard feature of BurrellesLuce WorkFlow, the industry’s most comprehensive and affordable media management solution.

The ContactsPlus portion of the Media Outreach module allows you to:

 

Access the cumulative body of work for available journalist, blogger, free lance, and syndicated writers.

Knowing The Media’s current portfolio of articles helps you better align your initiatives with your target journalists’ or bloggers’ interests and provides you with accurate references.
 

Craft individualized notes, presskits, and social media relations.

Custom messages, personalized to the recipient help you better guarantee the relevancy of your pitch or campaign.
 

Export your list to follow-up with journalists and bloggers in another format of your choice to further build the relationship.

Connect with The Media individually through either the ContactsPlus module or upload your ContactsPlus information as a private list in Media Contacts.
 

Journalists actively evaluate the accuracy of the materials you send.

This provides ContactsPlus with constant feedback and suggestions for improving outreach.
 

Like with our other BurrellesLuce WorkFlow modules, there's a team of specialists ready to assist you.

You gain peace of mind knowing that your dedicated account manager is there to help you make the most profitable use of ContactsPlus or any other BurrellesLuce service.

 

Media Outreach - basic media directory

You can customize anything — your car, your music playlist, your social media handle — so why not your press release?

BurrellesLuce Media Outreach database is your key to effective public relations and enables you to build valuable relationships with traditional print and online journalists. Among Media Outreachs’ special features is one that permits you to add your logo, links, graphics, and photos to create a vibrant, interactive, virtual press kit that will help grab and hold the attention of your target journalist.

Best of all, Media Outreach comes standard with a subscription to BurrellesLuce WorkFlow, the industry’s most comprehensive and easy-to-use portal. And unlike other online media directories, which make you pay by the numbers – either per word or per recipient – BurrellesLuce Media Outreach provides unlimited distribution of your standard press release.

Here are some of the other benefits you'll receive when you utilize Media Outreach in the Outreach module of BurrellesLuce WorkFlow:

 

You’ll gain access to all articles written by journalists (and some bloggers) in the previous 45 days.

By knowing what's been written, you can be confident you're contacting the appropriate person and helping to create a solid relationship.
 

Mail merge templates make it quick and easy for you to create a customized "pitch note."

Include a personal greeting to each journalist on your media list and enhance your media outreach. Attach the full text of your release, or just a link. Media Outreach also gives you the option to send a multimedia release, which includes your logo, graphics, and photos. Journalists receive the full picture and all the resources they need to write your story.
 

You won’t miss out on another chance to tout your public relations campaign.

Media Outreach provides details about editorial calendars and special events. Use this information to time your pitches and tie them in with current events relevant to your industry.
 

The most relevant contact information.

Our Media Outreach database is regularly updated by our source providers based on the end user activity and priority outlets. So, you will have access to the most relevant contact information.
 

Great Service

Like our other BurrellesLuce PR software and services, there's a team of specialists ready to assist you in making the most profitable use of Media Outreach.

 

 

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From the Newsletter Archives

I used the press release creator and distribution service on the Media Contacts module for the first time and it is fantastic. I wish I’d had it long ago.

Lindsay Ryan
Anheuser-Busch Communications