Media Monitoring - What We Monitor

Online

BurrellesLuce subscribes to every major online publication and database, so you can be sure of seeing the coverage that’s important to you. If you use our comprehensive online monitoring, you’ll gain the benefit of our search experts in sorting through every possible keyword mention. By taking advantage of our verified service, you’ll have digital access to just those stories that match your specific search instructions — saving you valuable time, and freeing you to do what you do best: garner media coverage. Plus, all verified online coverage is delivered to the Media Content module of BurrellesLuce WorkFlow, where you can further organize and manage your media coverage.   

Here’s a short list of the types of online sources we monitor:

  • Online publications, such as web news sources, news wires, and syndicated services
  • Internet forums, including message boards
  • Blogs, including both citizen and mainstream journalists
  • Social networks, like Twitter and LinkedIn Q&A
  • Video sharing sites, such as YouTube

Print

We do print like nobody’s business – after all, it’s where we started. We read each print edition of every major publication. We even read local publications across the country as well as proprietary copyright-compliant outlets no other service provides. With a source list that grows every day – you’ll get precisely the news clippings you want from your targeted media outlets, including the articles that never make it online. Each story is reviewed by our human-experts so there’s no weeding through erroneous or irrelevant news clips.  And all of your clips are delivered to the Media Content module of BurrellesLuce WorkFlow where you can organize and manage your coverage.  

Here are just some of the types of print sources we cover:

  • Daily and non-daily newspapers
  • Regional publications
  • Consumer magazines
  • Trade magazines
  • Professional journals

Broadcast

BurrellesLuce Broadcast Monitoring offers, comprehensive monitoring of all 210 U.S. DMAs, along with key Hispanic and International programming.  Choose between National or Local broadcast markets, and unedited or edited reports.  Your broadcast coverage is delivered right to the BurrellesLuce WorkFlow portal within minutes of airing, so you can stay up-to-date on all the breaking news that is relevant to your industry..

"BurrellesLuce gives us comprehensive coverage at an affordable price, so I can show my department’s effectiveness without compromising my budget."

Denise Free, National Constitution Center