
Media Monitoring - What We Monitor
Online
BurrellesLuce subscribes to every major online publication and database, so you can be sure of seeing the coverage that’s important to you. If you use our comprehensive online tracking service, you’ll gain the benefit of our editors’ expertise in sorting through every possible keyword mention. By taking advantage of our edited service, you’ll have digital access to just those stories that match your specific search instructions — saving you valuable time, and freeing you to do what you do best: garner media coverage.
Here’s a short list of the types of online sources we monitor:
- Online publications, such as web news sources, news wires, and syndicated services
- Internet forums, including message boards
- Blogs, including both citizen and mainstream journalists
- Social networks, like Twitter and LinkedIn Q&A
- Video sharing sites, such as YouTube
We do print like nobody’s business – after all, it’s where we started. We read each print edition of every major publication. We even read local publications across the country. With a source list that grows everyday – you’ll get precisely the news clippings you want from your targeted media outlets, including the articles that never make it online. Each story is human-edited so there’s no weeding through erroneous or irrelevant news clips.
Here are just some of the types of print sources we cover:
- Daily and non-daily newspapers
- Regional publications
- Consumer magazines
- Trade magazines
- Professional journals
Broadcast
BurrellesLuce in cooperation with VMS and Critical Mention delivers television coverage, as either a digital clip or broadcast transcript. The coverage is available for viewing and reporting upon in the BurrellesLuce 2.0® portal. We currently receive broadcast content from roughly 210 U.S. markets.
Be the Expert on Media Monitoring
From the Newsletter Archives
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"BurrellesLuce gives us comprehensive coverage at an affordable price, so I can show my department’s effectiveness without compromising my budget."
Denise Free, National Constitution Center
