
Media Monitoring - Full Service
Human-edited Media Monitoring
The most experienced press clipping and media monitoring service.
A key feature of BurrellesLuce's clipping service is our use of human editors. They determine whether each story we have captured for a client conforms to the instructions that the client has developed in consultation with a BurrellesLuce account manager. Our edited clipping services assure the relevance of the news content made available to each client — saving you effort, time, and money.
Here are a few of the other reasons you should select BurrellesLuce when you’re considering a news clipping service:
- All edited stories are accessible online via the BurrellesLuce 2.0 portal.
- Articles come full-text, complete with photos, graphics, and headlines. You even receive a thumbnail that shows your article’s exact position on the page.
- Electronic stories come ready for you to upload into a clip book.
BurrellesLuce Executive Briefing
Get a jump on the day’s news – and on your competition.
BurrellesLuce Executive Briefing™ provides you with the news your executives need when they need it: by dawn each day. Day break delivery enables you and your organization’s Executives to act on breaking stories quickly, helping you beat your competitors in setting the tone of public discussion.
With Executive Briefing, you customize the search parameters, the media outlets covered in the search, and pick the type of information the report will present. We utilize our extensive media monitoring resources to capture stories that match your specifications needs. All news items are qualified by experienced human editors who review each story to ensure that it conforms to your instructions. A fully-edited Executive Briefing is delivered to your email box or PDA at the hour in the morning you’ve designated, giving you and top management ample time to prepare for the day ahead. Designed for maximum ease of use, the Executive Briefing comes complete with headlines and links to full text articles pertinent to you or your client’s organization, as well as abstracts and links to stories regarding competitors, the industry, and other specialized categories you may specify.
At a glance:
| Service | Sources | Review | Delivery |
|---|---|---|---|
| Press Clipping | Print editions of newspapers, magazines, and trade journals | Human-edited | BurrellesLuce 2.0 portal, as clips become available |
| Executive Briefing | Web and print coverage | Human-edited | To your email box or PDA at the hour in the morning you specify |
Express Print and Express Web News Monitoring
Fast got even faster
For those who need to see all their coverage as it happens, BurrellesLuce offers an Express® early-morning delivery of top-tier print publications. Stories from the most influential print publications arrive — by 8 a.m. Like the content captured by the press clipping service, Express coverage is reviewed by human editors before being sent to your BurrellesLuce 2.0 online portal. The complete article, including text and images, are right there on the portal waiting for you when you start your day.
And because you may not have time to wade through all your Internet coverage on your own, BurrellesLuce offers an edited web news clipping service. Human editors review your hits several times a day, sending your online articles directly to the BurrellesLuce 2.0 portal.
At a glance:
| Service | Sources | Review | Delivery |
|---|---|---|---|
| Express Print | Top-tier print publications | Human-edited | By 8 a.m. to the BurrellesLuce 2.0 portal |
| Express Web | Web sources | Human-edited | Throughout the day to the BurrellesLuce 2.0 portal |
From the Newsletter Archives
- 10 Tips for Successful Sound Bites
- When Press Releases Go Bad
- Staying on the Right Side of the Media Relations Curve
