Media Monitoring - Full Service
BurrellesLuce offers a full range of human-verified media monitoring options to enhance the Media Content module of BurrellesLuce WorkFlow™. Choose from traditional Print, Online, Express Print and/or Express Web to create a custom monitoring solution that fits your WorkFlow and budget.
Comprehensive Print and Online
The most experienced press clipping and media monitoring service.
A key feature of BurrellesLuce's clipping service is our use of human search-experts. They determine whether each story we have captured for a client conforms to the instructions that the client has developed in consultation with a BurrellesLuce account manager. Our human-verified clipping services assure the relevance of the news content made available to each client — saving you effort, time, and money.
Here are a few of the other reasons you should select BurrellesLuce when you’re considering a news clipping service:
- All verified stories are accessible online via the Media Content module of BurrellesLuce WorkFlow for streamlined organization and management.
- Articles come full-text, complete with photos, graphics, and headlines. You even receive a thumbnail that shows your article’s exact position on the page.
- Electronic stories come ready for you to upload into a project for easy reporting.
Fast got even faster
For those who need to see all their coverage as it happens, BurrellesLuce offers an Express® early-morning delivery of top-tier print publications. Stories from the most influential print publications start arriving — by 3 a.m. Like the content captured by the comprehensive print and online service, Express coverage is reviewed by human editors before being sent to the Media Content module of BurrellesLuce WorkFlow. The complete article, including text and images, are right there on the portal waiting for you when you start your day.
And because you may not have time to wade through all your Internet coverage on your own, BurrellesLuce offers access to search experts who cull through web news clippings based on your organization's requirements. Our search experts review your hits several times a day, sending your online articles directly to the Media Content module of BurrellesLuce WorkFlow.
|Comprehensive Print and Online||Print editions of newspapers, magazines, and trade journals||Human-verified||BurrellesLuce WorkFlow as clips become available|
|Express Print||Top-tier print publications||Human-verified||Starting at 3 a.m. to BurrellesLuce WorkFlow|
|Express Web||Web sources||Human-verified||Throughout the day to BurrellesLuce WorkFlow|
Additional PR Monitoring Support
BurrellesLuce Executive Briefing™ provides you with the news your executives need when they need it: by dawn each day. Day break delivery enables you and your organization’s executives to act on breaking stories quickly, helping you beat your competitors in setting the tone of public discussion.
With Executive Briefing, you customize the search parameters, the media outlets covered in the search, and pick the type of information the report will present. We utilize our extensive media monitoring resources to capture stories that match your specifications needs. All news items are qualified by experienced human editors who review each story to ensure that it conforms to your instructions. A fully-verified Executive Briefing is delivered to your email box or PDA at the hour in the morning you’ve designated, giving you and top management ample time to prepare for the day ahead. Designed for maximum ease of use, the Executive Briefing comes complete with headlines and links to full text articles pertinent to you or your client’s organization, as well as abstracts and links to stories regarding competitors, the industry, and other specialized categories you may specify.
An indispensable tool for public relations professionals who monitor the major network morning shows for mentions and subject matter for their clients. The Morning Broadcast Synopsis features a review of the morning shows from three of the major networks – ABC, CBS, and NBC. Early-morning delivery makes the content you receive highly actionable so you can begin understanding and planning for your client or spokesperson’s next broadcast campaign.
Additional PR Resources at a Glance:
|Web and print coverage||Human-verified||To your email box or PDA at the hour in the morning you specify|
|Morning Broadcast Synopsis||Morning network shows - ABC, CBS, and NBC||Human-verified||To your email box or PDA at the hour in the morning you specify|