Media Monitoring - BurrellesLuce WorkFlow

Change the way you capture, measure, and connect with The Media.

Taking control of your media planning, monitoring, and reporting efforts has never been easier. Our comprehensive suite of affordable services is now fully integrated in one convenient and easy-to-use portal, BurrellesLuce WorkFlow™. Incorporate your traditional, broadcast, online, and social media results in one report. Research and engage journalists and bloggers, review all your media coverage, report on results, and intelligently plan future campaigns.

BurrellesLuce WorkFlow gives you everything you need to start organizing and managing your media relations and public relations efforts.

A subscription to BurrellesLuce WorkFlow Basic includes:

The most comprehensive print and online monitoring available.

We monitor all the basic sources as well as proprietary copyright-compliant outlets no other service provides. Together with a specialist, you customize your monitoring instructions, establish your parameters to track the issues that matter most to your business, and set your benchmarks. Clips are delivered to the Media Content module of BurrellesLuce WorkFlow where you can view, organize and manage your clips. Learn more about BurrellesLuce Media Monitoring.

Automated Media Reporting

Once you’ve reviewed and organized your projects – in the Media Content module – you decide on your PR goals and then choose how and when you want to report on results. Discover all the benefits of BurrellesLuce Automated Reporting.

Media Outreach

BurrellesLuce understands The Media and positions you to most effectively target your efforts – putting you in touch with the most relevant journalists and bloggers so you gain the coverage you deserve. Choose from either BurrellesLuce Media Contacts™, our basic directory service where you can build and manage targeted media lists of traditional and online journalists, or Media ContactsPlus™, our advanced media outreach module that lets you connect and engage with journalists and bloggers individually. Discover Media Outreach.

BurrellesLuce WorkFlow Basic:

Service Sources Review Delivery
Comprehensive Print and Online Print and online editions of newspapers, magazines, and trade journals Human-verified BurrellesLuce WorkFlow as clips become available

Automated Media Reporting®

All your coverage, including web, blog, print, and broadcast Automated metrics User-defined, BurrellesLuce WorkFlow
(advanced media outreach)
Online and print journalists and bloggers


BurrellesLuce WorkFlow

Media Contacts
(basic outreach)
Traditional online and print journalists User-defined; "traffic-light" updating BurrellesLuce WorkFlow exported as either PDF or Excel

 *powered by Engage121, Inc.

WorkFlow Module Upgrades

Whether you need a self-guided monitoring tool to conduct research, set-up custom online alerts, see what’s playing out in foreign media, or want early-morning delivery of top-tier publications – BurrellesLuce WorkFlow has an-add-on module to fit your needs.

Upgrade your WorkFlow by adding one or more of these modules to the basic service package:

Express Print and/or Express Web

Fast and affordable, early-morning delivery of top tier publications, including full-text and digital images, or coverage of Internet articles specific to your criteria ensures your stories are available when your reports are due. Have peace of mind knowing that your stories are ready to be included in any morning report or presentation you may have with executives or clients. Express Print® and Express Web® are the right complement to your WorkFlow. Find out more about Express®.

BurrellesLuce iMonitor

Take a more hands on approach to monitoring your coverage and move beyond “free” alerts. With BurrellesLuce iMonitor® you define and update your domestic or foreign online, social media, and broadcast searches as needed. Create customized ad-hoc and saved searches of competitors and products at your convenience for one flat fee. Save only the clips you want and integrate them with on-going projects to report on their impact.

And since the Media Outreach module is a standard part of BurrellesLuce WorkFlow, outlet and source information, where available, automatically map to the iMonitor articles you search. Discover self-guided media monitoring.

Social Media Monitoring (Engage121)

The best way to build and manage your community of interest is by “engaging” with each person individually. That’s why BurrellesLuce has licensed Engage121 to provide the most comprehensive social media management application. Features and functions integrate with all key social media, including, but not limited to: Blogs, Facebook, Flickr, Foursquare, LinkedIn, Twitter, Yelp, and YouTube. The Corporate solution even incorporates with Google Analytics and Find out how to integrate Social Media Monitoring into your WorkFlow.

WorkFlow Module Upgrades at a Glance:

Service Sources Review Delivery
Express Print Top-tier publications Human-verified Starting at 3 a.m. to BurrellesLuce WorkFlow

Express Web

Web sources Human-verified Throughout the day to BurrellesLuce WorkFlow
BurrellesLuce iMonitor* Web sources, including news sites, blogs, social media, and global sources

Self-guided online media tracking

BurrellesLuce WorkFlow

Social Media Monitoring** (Engage121) Online Social Media User-defined

BurrellesLuce WorkFlow

 *BurrellesLuce iMonitor® does not include Express® media monitoring, a service that provides early-morning deliver of top-tier publications.

** Social Media Monitoring (Engage121) is powered by Engage121, Inc.



Additional PR Support

BurrellesLuce offers a variety of additional PR tools to support and enhance your media relations efforts.

Custom Media Measurement

There’s more to your job than tracking and reporting campaigns yourself…By moving beyond automated reporting, you can custom tailor your PR reporting program to fit your specific business objectives and get back to doing what you do best – making headlines. Highlight your contributions to strategic goals and assist with planning highly effective PR campaigns using quantitative and qualitative third-party analysis. Learn more about Custom Media Measurement®

BurrellesLuce Executive Briefing

In today’s fast-paced media world, it is imperative that you stay up-to-date on all the breaking news relevant to your industry. BurrellesLuce Executive Briefing™ provides your executives with the news they need when they need it: by dawn each day. Tailor your report to track the companies, industries, spokesperson, reporter byline, etc., and The Media that the search should encompass. Your executives get a jump on competitors in setting the tone of discussion. A fully-verified version of Executive Briefing is delivered to your email box or PDA at the hour in the morning you’ve designated, so items are actionable. Discover the other benefits of Executive Briefing.

BurrellesLuce Morning Broadcast Synopsis

An indispensible tool for public relations professionals who monitor the major network morning shows for mentions and subject matter for their clients. The Morning Broadcast Synopsis™ features a review of the morning shows from three of the major networks – ABC, CBS, and NBC. Early-morning delivery makes the content you receive highly actionable so you can begin understanding and planning for your client or spokesperson’s next broadcast campaign. See how Morning Broadcast Synopsis complements your other monitoring options.

Additional PR Support at a Glance:

Service Sources Review Delivery
Custom Media Measurement All your coverage, including web, blog, print, and broadcast Human-analyzed, custom metrics. Optional executive-level reports providing expert objective commentary Weekly, monthly, quarterly, or other frequency. Word or Excel. PowerPoint Charts. Executive-level reports: Word document with PowerPoint charts.

BurrellesLuce Executive Briefing

Web and print coverage Human-verified To your email box or PDA at the hour in the morning you specify
BurrellesLuce Morning Broadcast Synopsis Morning network shows from ABC, CBS, and NBC


To your email box or PDA at the hour in the morning you specify