Media Monitoring - BurrellesLuce WorkFlow
Comprehensive and convenient – without compromise.
Manage your media relations, media monitoring, and reporting efforts with our comprehensive, easy-to-use PR software, BurrellesLuce WorkFlow. In WorkFlow, you can report on your online media monitoring, print media press clippings, broadcast monitoring, and social media monitoring in one report; research and engage journalists and bloggers in our media contacts database; and plan your future public relations campaigns.
Our media relations software provides the tools to help you organize and manage all aspects of your public relations media efforts.
A subscription to BurrellesLuce WorkFlow includes:
The most comprehensive media monitoring solution delivered using our easy-to-use PR software.
We monitor printed and online sources including proprietary copyright-compliant outlets only available through WorkFlow. You work together with your assigned specialist to set your benchmarks and customize your monitoring parameters. BurrellesLuce offers human verified or algorithm search results based on your needs and budget. The only place you have real options, including the ability to only receive the most targeted and relevant results to your business and your goals, is with BurrellesLuce. Learn more about BurrellesLuce Media Monitoring.
Automated media measurement and reporting
Organize your media monitoring coverage and report on your results with pre-set templates in C-suite-friendly formats. You can also create your own report, choosing relevant metadata that drives your organization’s PR goals. Discover all the benefits of BurrellesLuce Automated Reporting.
Our media contacts database helps you position yourself to most effectively target your public relations and media relations efforts. Our contact list provides not only the contact information for journalists, but also allows you to send unlimited press releases.
BurrellesLuce Media Contacts, our directory service, allows you to build and manage targeted media contact lists and send unlimited press releases..
BurrellesLuce WorkFlow Basic:
|Comprehensive Print and Online||Print and online editions of newspapers, magazines, and trade journals||Human-verified||BurrellesLuce WorkFlow as clips become available|
Automated Media Reporting®
|All your coverage, including web, blog, print, and broadcast||Automated metrics||User-defined, BurrellesLuce WorkFlow|
(advanced media outreach)
|Online and print journalists and bloggers||
|Traditional online and print journalists||User-defined; "traffic-light" updating||BurrellesLuce WorkFlow exported as either PDF or Excel|
*powered by Engage121, Inc.
WorkFlow Optional Modules
Whether you need a self-guided media monitoring tool to conduct research or integrated social media monitoring tool, WorkFlow media relations software is your single-source solution.
Upgrade your BurrellesLuce subscription with any of these add-ons:
Express print and/or Express Web
Manage your coverage and executive reporting with early-morning delivery from major daily publications and web sources with Express Print or Express Web.
- Top-tier curated content arrives to your WorkFlow starting at 5 am EST
- Content from online sources post to WorkFlow in the early morning and throughout the day
- Full text and accompanying images are included with our verified service
- All Express print coverage is human verified
- Clients can choose between verified or unverified web monitoring
Go beyond the scope of your curated content with our self-guided media monitoring service. The BurrellesLuce iMonitor module is your ideal PR software solution and research tool, allowing customized ad-hoc and saved searches of online content for a flat fee. Discover self-guided media monitoring.
Social Media Monitoring (Engage121)
Listen, publish, and engage with all of your online communities on a personal level with BurrellesLuce and Engage121. Engage121 provides comprehensive social media monitoring and management that allows you to integrate key social media accounts with your media coverage. Find out how to integrate Social Media Monitoring into your WorkFlow.
WorkFlow Module Upgrades at a Glance:
|Express Print||Top-tier publications||Human-verified||Starting at 3 a.m. to BurrellesLuce WorkFlow|
|Web sources||Human-verified||Throughout the day to BurrellesLuce WorkFlow|
|BurrellesLuce iMonitor*||Web sources, including news sites, blogs, social media, and global sources||
Self-guided online media tracking
|Social Media Monitoring** (Engage121)||Online Social Media||User-defined||
*BurrellesLuce iMonitor® does not include Express® media monitoring, a service that provides early-morning delivery of top-tier publications.
** Social Media Monitoring (Engage121) is powered by Engage121, Inc.
Additional PR Support
BurrellesLuce offers a variety of additional media relations software and services to support your team’s public relations efforts
Custom Media Measurement
Move beyond automation and tailor your PR reporting and media measurement programs to fit your specific business objectives. BurrellesLuce provides quantitative and qualitative custom media measurement to help you spot trends, identify insights, and demonstrate your results to the C-suite. Find out how to integrate custom measurement into your workflow.
BurrellesLuce Executive Briefing
Have your early morning C-suite report prepared for you. BurrellesLuce Executive Briefing provides coverage curated to your parameters that tracks your organization, competition, industry, or other specifications you set to provide daily insight of the media landscape. Early morning delivery means you can set your public relations strategies to start or stay ahead of the conversation. Discover the other benefits of Executive Briefing.
BurrellesLuce Morning Broadcast Synopsis
Enhance your broadcast monitoring with a daily email synopsis of the three major network morning shows. The synopsis includes summaries of morning shows from ABC, CBS, and NBC and providing programming. See how Morning Broadcast Synopsis complements your other monitoring options.
Additional PR Support at a Glance:
|Custom Media Measurement||All your coverage, including web, blog, print, and broadcast||Human-analyzed, custom metrics. Optional executive-level reports providing expert objective commentary||Weekly, monthly, quarterly, or other frequency. Word or Excel. PowerPoint Charts. Executive-level reports: Word document with PowerPoint charts.|
BurrellesLuce Executive Briefing
|Web and print coverage||Human-verified||To your email box or PDA at the hour in the morning you specify|
|BurrellesLuce Morning Broadcast Synopsis||Morning network shows from ABC, CBS, and NBC||
To your email box or PDA at the hour in the morning you specify