Media Measurement - Custom Measurement
When automated metrics aren’t enough, you can customize your PR measurement program to fit your individual needs.
Analysts review your stories for sentiment (tone), key messages, marketing power, prominence, media value, share of voice or other pre-defined and customized metrics. Generate monthly, quarterly, or other requested frequency reports in either Word or Excel format. Data tables are accompanied by full-color, PowerPoint charts that you can easily upload to your presentation or distribute to your C-suite. BurrellesLuce also produces executive-level summaries and evaluations of media coverage for when you require objective expert commentary.
At a glance:
| Service | Sources | Analytics | Delivery |
|---|---|---|---|
| Automated Media Measurement® | All your coverage, including web, blog, print, and broadcast | Automated metrics, including story volume, media type, audience segment, and DMA | PDF or Excel |
| Custom Media Measurement® | All your coverage, including web, blog, print, and broadcast |
Human-analyzed, customized metrics, including tone, share of voice, key messages, marketing power, prominence, and other pre-defined measures Executive-level reports providing expert objective commentary |
Weekly, monthly, quarterly, or other frequency Word or Excel Full-color, PowerPoint charts Executive-level reports: Word document with PowerPoint charts |
BurrellesLuce Custom Measurement is an ideal fit with our work for Yokohama Tire Corp., providing the tailored reports and charts we need to do a consistently effective job for the client.
Bill Groak, PCGCampbell