Media Measurement - Custom Measurement
BurrellesLuce Custom Media Measurement
When automated metrics aren’t enough...
Tailor your PR measurement program to fit your individual needs. With BurrellesLuce Custom Media Measurement®, analysts review your stories for sentiment (tone), key messages, marketing power, prominence, media value, quality rating score, share of voice or other pre-defined and customized metrics. Reports are issued daily, monthly, quarterly, or other requested frequency, and are produced in your choice of Word or Excel format. Data tables are accompanied by full-color, PowerPoint charts that you can easily upload to your presentation or distribute to your C-suite. BurrellesLuce also produces executive-level summaries and evaluations of media coverage for when you require objective expert commentary.
BurrellesLuce Executive Briefing
Get a jump on the day’s news – and on your competition.
BurrellesLuce Executive Briefing™ provides you with the news your executives need when they need it: by dawn each day. Day break delivery enables you and your organization’s Executives to act on breaking stories quickly, helping you beat your competitors in setting the tone of public discussion.
With Executive Briefing, you customize the search parameters, the media outlets covered in the search, and pick the type of information the report will present. We utilize our extensive media monitoring resources to capture stories that match your specifications needs. All news items are qualified by experienced human editors who review each story to ensure that it conforms to your instructions. A fully-edited Executive Briefing is delivered to your email box or PDA at the hour in the morning you’ve designated, giving you and top management ample time to prepare for the day ahead. Designed for maximum ease of use, the Executive Briefing comes complete with headlines and links to full text articles pertinent to you or your client’s organization, as well as abstracts and links to stories regarding competitors, the industry, and other specialized categories you may specify.
At a glance:
| Service | Sources | Analytics | Delivery |
|---|---|---|---|
|
Automated Media Measurement® |
All your coverage, including web, blog, print, and broadcast | Automated metrics, including story volume, media type, audience segment, and DMA | PDF or Excel |
|
Automated Share of
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Online news sources
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Automated metrics measure the penetration of messages
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Monthly Presentation-ready Ability to drill-down into coverage details and view
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| Custom Media Measurement® | All your coverage, including web, blog, print, and broadcast |
Human-analyzed, customized metrics, including sentiment (tone), share of voice, key messages, marketing power, prominence, quality rating score, and other pre-defined measures Optional executive-level reports providing expert objective commentary |
Daily, weekly, monthly, quarterly, or other frequency Word or Excel Full-color, PowerPoint charts Optional executive-level reports: Word document with PowerPoint charts |
| Executive Briefing™ | Web and print coverage | All items are qualified by human editors who review each story to ensure it conforms to you specifications needs | To your email box or PDA at the hour in the morning you specify |
From the Newsletter Archives
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BurrellesLuce Custom Measurement is an ideal fit with our work for Yokohama Tire Corp., providing the tailored reports and charts we need to do a consistently effective job for the client.
Bill Groak, PCGCampbell