Media Measurement - Automated Measurement
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Start measuring todayAutomated metrics, in the form of easy-to-use monthly reports and online charts, are free to all Media Monitoring clients through our BurrellesLuce 2.0® digital portal. These PR measurement reports let you track the number of stories per day, impressions and number of stories by media type, number of stories by audience segmentation, stories by top ten DMA, number of stories and impressions delivered over time, and the number of stories and/or number of impressions by media type delivered over time. The measurement data can be exported in either PDF or Excel format. Do your PR campaigns pass the comparison test?BurrellesLuce Automated Share of Voice (SOV) reports are an effective way to measure the penetration of your messages in comparison to those of your competitors – be that another company, a product line with your company, or some other value. With this affordable service – just $99 a month – you can get the quantitative feedback you need to assess the quality of your work. The choice is yours.You decide what to measure, based on your business objectives. BurrellesLuce will then monitor a wide range of online news sources, and email an SOV report to you each month. Every report will contain presentation-ready PowerPoint charts that are all set to analyze and share. You’ll also get the underlying data for each story reflected in the report, enabling you to drill down into the coverage details.
Get SOV Report Information |
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