Media Contacts - Features
Your key to effective media relations outreach
You can customize anything — your car, your music playlist, your social media handle — so why not your press release?
BurrellesLuce Media Contacts™ database is your key to effective public relations and enables you to build valuable relationships with journalists and bloggers. Among Media Contacts’ special features is one that permits you to add your logo, links, graphics, and photos to create a vibrant, interactive, virtual press kit that will help grab and hold the attention of your target journalist or blogger.
Other online media directories make you pay by the numbers – either per word or per recipient. A subscription to BurrellesLuce Media Contacts, however, provides unlimited press release distribution, and at a rate that won’t break the bank.
Here are some of the other benefits you’ll receive when you subscribe to Media Contacts:
User-driven activities guarantee that you’re seeing the most up-to-date data available.Whenever you add a contact to your media list, it immediately goes to our editors for review. Our unique "stoplight" system even lets you know when your contact was last revised. Are you reaching out to someone new? Simply put in a request, and we’ll update our media database to include that contact. |
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You’ll gain access to all articles written by journalists (and some bloggers) in the previous 45 days.By knowing what's been written, you can be confident you're contacting the appropriate person and helping to create a solid relationship. |
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Mail merge templates make it quick and easy for you to create a customized "pitch note."Include a personal greeting to each journalist on your media list and enhance your media outreach. Attach the full text of your release, or just a link. Media Contacts also gives you the option to send a multimedia release, which includes your logo, graphics, and photos. Journalists receive the full picture and all the resources they need to write your story. |
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You won’t miss out on another chance to tout your public relations campaign.Media Contacts provides details about editorial calendars and special events. Use this information to time your pitches and tie them in with current events relevant to your industry. |
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Great ServiceLike our other BurrellesLuce PR software and services, there's a team of specialists ready to assist you in making the most profitable use of Media Contacts. |
Be the Expert on Media Contacts
I used the press release creator and distribution service on the Media Contacts module for the first time and it is fantastic. I wish I’d had it long ago.
Lindsay Ryan
Anheuser-Busch Communications