BurrellesLuce WorkFlow Overview

BurrellesLuce WorkFlow allows you to change the way you capture, measure, and connect with The Media.Taking control of every stage of your media planning, monitoring, and reporting efforts has never been easier. Our comprehensive suite of affordable services is now fully integrated in one convenient and easy-to-use portal. Incorporate your traditional, broadcast, online, and social media results in one report.Research and engage journalists and bloggers, review all your media coverage, report on results, and intelligently plan future campaigns.

• Monitoring. The most comprehensive print and online monitoring available. We monitor all the basic sources as well as proprietary copyright-compliant outlets no other service provides.
• Reporting. tailor your PR measurement program to fit your specific business objectives and get back to doing what you do best – making headlines.
• Outreach. Today’s media relations is all about engagement. Get the conversation started by understanding who is writing about your topics of interest and avoid being branded a spammer.BurrellesLuce understands The Media and positions you to most effectively target your efforts.
• Social Media Engagement. The best way to build and manage your community of  interest is by “engaging” with each person individually. We’ve partnered to provide the most comprehensive social media management application.