Changing Media Landscape: How Hyperlocal Media and Mobile Apps Are Shaping Communications

The media landscape continues to evolve at an ever-quickening pace. No longer is it enough to capture eyeballs or merely count page views or clicks.  Instead, both The Media and media professionals are now tasked with finding new ways to engage and hold on-to their audiences.

In this BurrellesLuce white paper, “The Changing Media Landscape – How Hyperlocal Media and Mobile Apps are Shaping Communications,” we will explore:

  • The paradox of emerging media
  • The challenges facing content providers and media professionals
  • Hyperlocal initiatives
  • The rise of mobile applications
  • The future of The Media

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