Professional Development Webinars

BurrellesLuce helps PR practitioners stay ahead of the media relations curve.

Crisis Communication: When The Stuff Hits The Gumbo Pot

Social Media and Job Search: " Are You 'Social' Enough? Ten Timely Tips."

The landscape is changing rapidly for communications professionals looking to make a career move. While traditional, time-honored actions like networking and executive recruitment assistance still play a key role in a job search, social media has steadily grown in importance. Join us and Kirk Hazlett, associate professor of communication/public relations at Curry College and a former director of the Public Relations Society of America.

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Crisis Communication: When The Stuff Hits The Gumbo Pot

Top Measurement Topics: The Best of 2012

It is an incredible time for PR measurement, as the industry seeks solutions to evaluate social media, calculate return on investment and quantify intangibles like relationships. Join us and Marianne Eisenmann, head of communications research and measurement at Chandler Chicco Companies, as she explores where the industry has been over the past 12 months and where it’s headed now.

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Crisis Communication: When The Stuff Hits The Gumbo Pot

Managing, Motivating and Leading Millennials.

The PR industry is recovering faster than the economy. So your organization must renew its focus on effectively engaging and inspiring Millennials, our largest and fastest-growing pool of PR professionals. Is your organization Millennial-friendly? Join us and Ken Jacobs, principal at Jacobs Communication Consulting, LLC, and find out!

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Crisis Communication: When The Stuff Hits The Gumbo Pot

Leveraging Breaking News To Boost Your Brand

When news breaks in your industry, what should you do? How do you own the conversation, promote your expert and develop business relationships that convert into revenue? Join BurrellesLuce and Todd Hartley, CEO of WireBuzz, for this informative 60-minute webcast.

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Crisis Communication: When The Stuff Hits The Gumbo Pot

Don't Be A Tool: A Guide to the Latest Social Media Tools.

Nearly every month yet another Social Media Measurement tools appear on the horizon, promising to bring better insights, increased efficiently, and better performance. But do all these tools really live up to the hype? Join us and Brad B. McCormick, principal at 10 Louder Strategies, for this informative 60-minute webcast.

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Crisis Communication: When The Stuff Hits The Gumbo Pot

Tips for Planning & Evaluating Successful Events.

Participating in and hosting events can help drive awareness and visibility for your organization. Events can help boost organizational profits and financial success. Join BurrellesLuce and Abbie Fink, vice president/general manager of HMA Public Relations, for this informative 60-minute webcast.

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Crisis Communication: When The Stuff Hits The Gumbo Pot

How to Maintain Client Satisfaction.

In today’s economy, retaining a client or customer is not only easier than finding a new one; it easily costs less in time and resources. Join BurrellesLuce and Scott H. Cytron, ABC, president of Cytron and Company, for this informative 60-minute webcast.

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Crisis Communication: When The Stuff Hits The Gumbo Pot

Those Difficult Talks For PR Pros-Finding Your MoJo in Delicate Discussionssm.

Are you avoiding difficult conversations with your constituents, peers and colleagues? PR professionals are some of the most extroverted people in the world, but surprisingly they are also some of the most non-confrontational people. Join BurrellesLuce and Alan Cohen, president of Acts of Balance, leadership coach and trainer, for this 60-minute informative webinar.

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Crisis Communication: When The Stuff Hits The Gumbo Pot

Measuring and Reporting on Public Affairs and Consumer Initiatives.

As businesses continue to seek to improve efficiencies, public relations teams are increasingly asked about their impact on the overall organization. Join us and Natasha Fogel, executive vice president, global measurement and analytics Strategy One, for this 60-minute informative webinar.

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Crisis Communication: When The Stuff Hits The Gumbo Pot

Valid Metrics for PR Measurement: Putting The Barcelona Principles Into Action.

All communications programs cannot be measured in the same way. Join us and Ruth Pestana, Hill & Knowlton for this informative webinar. During the webinar,you will learn the importance of tying objectives to outcomes, using a metrics framework, and how to apply metrics to your own PR functions.

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Crisis Communication: When The Stuff Hits The Gumbo Pot

Creating a Lifesaving Communications Campaign: Washing Hands Saves Lives

Join BurrellesLuce and Palmetto Health, a major regional health system located in South Carolina, for this 60 minute informative webinar. During the webinar you will learn; how to launch a successful internal communications initiative, how to handle an aggressive and controversial strategy, and much more.

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Crisis Communication: When The Stuff Hits The Gumbo Pot

Crisis Communication: When The Stuff Hits The Gumbo Pot

9/11. BP Oil. Fukushima Daiichi. All are recent, terrible tragedies and all needed strong crisis communications plans to cut through the rumors, lies and fears to deliver the truth to all of their publics. Join The Ragin’ Cajun, Dr. Joe Trahan, as he leads you through the techniques to successfully manage a crisis from planning to implementation in this 60-minute informative webinar. 

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Using The Power of Simplicity to Optimize Brand Communications Webinar

Using The Power of Simplicity to Optimize Brand Communications

Do you know what impact the perceived simplicity of your brand has on the lives of your clients? Are you communicating simply and clearly with your target audience(s)? Join us and Brian Rafferty, Siegel+Gale Global Director, Customer Insights, as he discusses the findings of the 2010 Global Brand Simplicity Index in an informative and revealing webinar.

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Viral Video Marketing Webinar

Video Marketing: So you have a YouTube Video. What's Next?

Video marketing takes more than just a good script. From SEO and branding, traditional to social media promotions, a video campaign, if well executed, can go viral — driving results off the roof. Join us and Priya Ramesh, director of social media at CRT Tanaka, for this informative 60-minute webinar.

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Public Affairs Strategy Webinar

Effective Techniques for Creating Your Own Public Affairs (PA) Strategy

Join us and national award-winning PR practitioner, Paula Pedene, APR for this exciting 60-minute webinar. Get started with you own strategic PR and communications plan and learn how to implement your overall media relations tactics.

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The Role of Public Relations in 2011

The Role of PR in 2011

The majority of companies, are now using social media, but there is still a big gap between putting content on social sites and actively engaging with your audience and participating in the conversations. Join us and Social Media Strategist, Sally Falkow, APR, PR Trainer of the Year, for this informative 60-minute webinar.

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12 Essential Talents of Marketing  Communication Leadership... And Other Lessons Learned From Harry Potter.

The 12 Essential Talents of Marketing Communications Leadership...and other Lessons Learned from Harry Potter.

As MarComm professionals, developing the talents to lead, inspire and motivate your colleagues, vendors, your team and clients, is as important as developing a killer marketing plan. Join us and Alan Cohen, President, Acts of Balance, leadership coach and trainer for this informative webcast.

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HAPPO

"How To Build A Successful Community Online"

Are you trying to create and build an online community, but are not sure where to start? In this webinar, BurrellesLuce, Arik Hanson and Valerie Simon, co-founders of HAPPO, will discuss the fundamentals of building an online community event around a shared passion.

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ondemand webinar

"Adding Twitter to Your Strategic PR Toolbox"

In this Twitter 201 webinar, discover ways to fit Twitter into your social media plan, use Twitter to enhance your PR campaigns, and identify which metrics can be used to garner company-wide support.

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ondemand webinar

"Everything You Always Wanted to Know About Twitter, But Were Afraid to Ask"

Learn the basics for setting-up a Twitter account, the reasons why people "tweet," and the essential tools for effective participation.

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