Professional Development Webinars
Social Media
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"How to Use Twitter in Your Professional Communications (and Personal Branding) Plan" In this webinar, you'll identify company policies and practices, tips on how to navigate some of the thornier issues PR and communications pros face attempting to drive business results using social media. |
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"Adding Twitter to Your Strategic PR Toolbox" In this Twitter 201 webinar, discover ways to fit Twitter into your social media plan, use Twitter to enhance your PR campaigns, and identify which metrics can be used to garner company-wide support. |
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"Everything You Always Wanted to Know About Twitter, But Were Afraid to Ask" Learn the basics for setting-up a Twitter account, the reasons why people "tweet," and the essential tools for effective participation. |
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"Hands-On Social Media: How to Listen, Monitor, and Measure" During the webinar, you will discover hands-on techniques for effective social media participation, explore how to match your communication objectives with your plan, and learn how to monitor and measure it all. |
Media Measurement
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"Measurement That Matters In The New Media World" Uncover the core components of a meaningful measurement program that meets the essential needs of PR practitioners in today's challenging media environment. |
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"How Smart Measurement Can Help Your Survive The Media Revolution" In this webinar with PRSA, you will learn how to chart the changes in today's media landscape and understand their impact, explore the challenges it presents to PR professionals, and identify the ways in which a carefully conceived measurement program can help practitioners demonstrate their effectiveness in the expanding media environment. |
