Professional Development Webinars
BurrellesLuce helps PR practitioners stay ahead of the media relations curve.
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Measuring and Reporting on Public Affairs and Consumer Initiatives. As businesses continue to seek to improve efficiencies, public relations teams are increasingly asked about their impact on the overall organization. Join us and Natasha Fogel, executive vice president, global measurement and analytics Strategy One, for this 60-minute informative webinar. |
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Valid Metrics for PR Measurement: Putting The Barcelona Principles Into Action. All communications programs cannot be measured in the same way. Join us and Ruth Pestana, Hill & Knowlton for this informative webinar. During the webinar,you will learn the importance of tying objectives to outcomes, using a metrics framework, and how to apply metrics to your own PR functions. |
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Creating a Lifesaving Communications Campaign: Washing Hands Saves Lives Join BurrellesLuce and Palmetto Health, a major regional health system located in South Carolina, for this 60 minute informative webinar. During the webinar you will learn; how to launch a successful internal communications initiative, how to handle an aggressive and controversial strategy, and much more. |
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Crisis Communication: When The Stuff Hits The Gumbo Pot 9/11. BP Oil. Fukushima Daiichi. All are recent, terrible tragedies and all needed strong crisis communications plans to cut through the rumors, lies and fears to deliver the truth to all of their publics. Join The Ragin’ Cajun, Dr. Joe Trahan, as he leads you through the techniques to successfully manage a crisis from planning to implementation in this 60-minute informative webinar. |
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Using The Power of Simplicity to Optimize Brand Communications Do you know what impact the perceived simplicity of your brand has on the lives of your clients? Are you communicating simply and clearly with your target audience(s)? Join us and Brian Rafferty, Siegel+Gale Global Director, Customer Insights, as he discusses the findings of the 2010 Global Brand Simplicity Index in an informative and revealing webinar. |
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Video Marketing: So you have a YouTube Video. What's Next? Video marketing takes more than just a good script. From SEO and branding, traditional to social media promotions, a video campaign, if well executed, can go viral — driving results off the roof. Join us and Priya Ramesh, director of social media at CRT Tanaka, for this informative 60-minute webinar. |
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Effective Techniques for Creating Your Own Public Affairs (PA) Strategy Join us and national award-winning PR practitioner, Paula Pedene, APR for this exciting 60-minute webinar. Get started with you own strategic PR and communications plan and learn how to implement your overall media relations tactics. |
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The majority of companies, are now using social media, but there is still a big gap between putting content on social sites and actively engaging with your audience and participating in the conversations. Join us and Social Media Strategist, Sally Falkow, APR, PR Trainer of the Year, for this informative 60-minute webinar. |
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As MarComm professionals, developing the talents to lead, inspire and motivate your colleagues, vendors, your team and clients, is as important as developing a killer marketing plan. Join us and Alan Cohen, President, Acts of Balance, leadership coach and trainer for this informative webcast. |
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"Social Media Tips, Tricks and Apps to Save Time (& Sanity)" Are you frustrated with trying to create, build and manage your online communities efficiently? Then download the slides for the webinar, to gain insightful tips from BurrellesLuce and Angela Berardino of TurnerPR. |
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"How To Build A Successful Community Online" Are you trying to create and build an online community, but are not sure where to start? In this webinar, BurrellesLuce, Arik Hanson and Valerie Simon, co-founders of HAPPO, will discuss the fundamentals of building an online community event around a shared passion. |
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"Adding Twitter to Your Strategic PR Toolbox" In this Twitter 201 webinar, discover ways to fit Twitter into your social media plan, use Twitter to enhance your PR campaigns, and identify which metrics can be used to garner company-wide support. |
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"Everything You Always Wanted to Know About Twitter, But Were Afraid to Ask" Learn the basics for setting-up a Twitter account, the reasons why people "tweet," and the essential tools for effective participation. |
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"How Smart Measurement Can Help Your Survive The Media Revolution" In this webinar with PRSA, you will learn how to chart the changes in today's media landscape and understand their impact, explore the challenges it presents to PR professionals, and identify the ways in which a carefully conceived measurement program can help practitioners demonstrate their effectiveness in the expanding media environment. |
