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Archived Webinar

Wednesday, August 17 2011 @ 1:00 p.m. EDT

Measuring and Reporting on Public Affairs and Consumer Initiatives.

As businesses continue to seek to improve efficiencies, public relations teams are increasingly asked about their impact on the overall organization. While outcomes are critical for driving this discussion, public affairs and consumer teams often have a more difficult time understanding who their key audiences are, how to monitor their impact, identify opportunities to engage with constituents and influence or change their perception – all while translating their findings back to business goals and objectives.

Join BurrellesLuce and Natasha Fogel, executive vice president, global measurement and analytics Strategy One, for this 60-minute informative webinar.

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BurrellesLuce Professional Development Webinars

Gain top-to-bottom guidance on all things social media. In these free, archived webinars, you'll learn how to effectively use social networking sites, like Twitter and Facebook, and successfully integrate them into your communications plan. Discover new ways to help you to understand and showcase the impact of your media coverage and stay on top of competitors.

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