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Johna Burke
During a career spanning 20 years, Johna Burke has worked both as a public relations practitioner and a provider of services that are vital to the successful performance of communications professionals. Burke joined BurrellesLuce in 2000. A highly rated speaker, she is often invited to talk about best practices in public relations, including the measurement of PR effectiveness. Burke’s commentaries have appeared in PR print and web outlets. Notable appearances include: AAPA/PRSA, “Measuring Communications Impact;” AMEC, “Proof of Performance;” Bulldog Reporter’s Media Relations Conference; PRSA Travel and Tourism, “Measure the Results of Your Campaign;” PRWeek, Media Measurement Roundtable.
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Debbie Friez
As the vice president-major accounts for BurrellesLuce, Debbie Friez oversees relationships with the company’s top 200 revenue-producing clients. She is co-chair for professional development of the National Capital Chapter of the Public Relations Society of America, and a member of the national PRSA’s Travel and Tourism Section and the International Association of Business Communicators. Friez also serves as vice president of Washington Women in Public Relations and vice president-publicity of the Washington, DC, chapter of The Association for Women in Communications. Recent speaking engagements include: A BurrellesLuce webinar on, “Everything You Always Wanted to Know About Twitter, but Were Afraid to Ask.”
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Dan Schaible
A 27-year veteran of the publishing industry, Daniel Schaible understands the business of media. He brings this experience to his role as senior vice president of the content management division of BurrellesLuce, where he is responsible for publisher relations. A BurrellesLuce representative to the Paley Center for Media and the Newspaper Association of America, he has also worked closely with the National Newspaper Association and the Copyright Society of America. Recently, he spoke at the AMEC Member Consultation on Content Licensing.
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Valerie Simon
Valerie Simon currently serves as senior vice president-sales for BurrellesLuce. A prolific writer, Simon is a frequent contributor to the BurrellesLuce blog, Fresh Ideas, authors a public relations column for examiner.com, and frequently guest posts on blogs within the PR community. Outside of PR, she has written on topics ranging from technology to parenting. Simon is an active member of many LinkedIn professional groups and has moderated several BurrellesLuce webinars.
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Tressa Robbins
Tressa Robbins brought 15 years of diversified business, communications, and public relations experience to her role as BurrellesLuce vice president-Media Contacts. She has been active in public relations and regional business groups, including the Public Relations Society of America, Fair Saint Louis Marketing/PR Committee, and the International Association of Administrative Professionals. Most recently she was the moderator for “Advanced PR Strategies” at 2009 Media Relations Conference, organized by Bulldog Reporter and participated in PRville (PRSA Sunshine District conference).
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