Experts From Four Countries to Debate 'Proof of Performance' At First European Media-Measurement Summit, June 10-12, in Berlin

LIVINGSTON, NJ, (June 3, 2009) — Four renowned authorities on public relations and the measurement of media coverage, including BurrellesLuce Vice President Johna Burke, will debate "Proof of Performance—Measurement in a Recession" at the inaugural European Summit on Measurement, to take place June 10-12 in Berlin.

The summit's overall theme is "The Changing Face of Media and Its Impact on Communications Measurement." The event is being organized by the International Association for Measurement and Evaluation of Communication (AMEC) and the Institute for Public Relations (IPR).

The "Proof of Performance" roundtable will be held on Wednesday afternoon, June 10. Burke will join a group of highly regarded professionals to explore a topic that has gained critical importance during the current worldwide economic downturn.

Other panelists include these industry leaders:

  • Dr. Harald Josse, chief executive officer, BrandControl (Germany)
  • Philip Lynch, media evaluation director, TNS Media Intelligence (United Kingdom)
  • Michael O'Connell, managing director, The Media Research Group (Australia)

The panel moderator is Mike Daniels, director of the UK's Report International. He is an AMEC director, and a member of IPR's Commission on Public Relations Measurement & Evaluation.

Remarking on the caliber of the panelists taking part in "Proof of Performance—Measurement in a Recession," AMEC's executive director, Barry Leggetter, said, "We wanted senior people for what we regard as a key debate at our summit in Berlin, one that examines the impact of the recession on the way organizations judge the effectiveness of their communication efforts."

"We are delighted to welcome Johna Burke from BurrellesLuce, whom we know will provide hard-hitting insights," Leggetter added. "I have always believed that companies would place a higher value on media measurement and evaluation in an economic downturn because a recession presents them with a particularly powerful need to know whether their programs are reaching the right audiences. It will be interesting to learn about the experiences of Ms. Burke and her co-panelists, who together represent four countries on three continents."

For more information about the summit, including the full speaker roster and registration details, visit http://www.ameceuropeansummit.org/summit.

About AMEC, and IPR

The International Association for Measurement and Evaluation of Communication (AMEC) is a global trade organization and professional institute for agencies and practitioners who provide media evaluation and communication research. AMEC was founded in London in 1996 with just seven members, and has since grown into an international body with members in 22 countries, whose purpose is to define and develop the industry on an international scale with better professional standards for both companies and individuals. All AMEC Full members are bound by the AMEC Quality Assurance Code and provide professional, independent and impartial communications planning, evaluation and research. They guarantee technical expertise and ensure best practice, best quality and best value to their clients.

The Institute for Public Relations is an independent non-profit organization dedicated to the science beneath the art of public relations. It executes this mission by bridging the academy and the profession, supporting PR research and mainstreaming this knowledge into practice through PR education. The Commission on Public Relations Measurement & Evaluation was formed under the auspices of the Institute for Public Relations in 1998. The Commission exists to establish standards and methods for public relations research and measurement, and to issue authoritative best-practices white papers.

About BurrellesLuce

BurrellesLuce is the U.S. media content monitoring leader, providing curated, copyright-compliant content from local and national print (traditional and online), broadcast, video, proprietary online content, blogs and social media sources. Our comprehensive suite of affordable services is fully integrated in one convenient and easy-to-use interface, BurrellesLuce WorkFlow™. BurrellesLuce WorkFlow™ gives you everything you need to organize and manage your media relations and public relations efforts. 

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