LIVINGSTON, NJ (July 29, 2009) — Public relations professionals can now add edited online video to the mix of media that BurrellesLuce monitors and delivers to their BurrellesLuce 2.0 digital portal.
The categories of online video media coverage available from BurrellesLuce include news sites, video sharing sites such as YouTube, as well as clips from podcasts, webinars, slide shows, online broadcast clips, demos, how-to guides, and other online vehicles.
As with the company's traditional print- and broadcast-media services, all online video content captured by BurrellesLuce is first reviewed by human editors to ensure that only those clips matching clients' search instructions are sent to their portals. Once the relevant items appear on the portal, the PR professional—with the ease of a single click—can select a view that shows both video and text, or text only.
BurrellesLuce Executive Vice President Steve Shannon said that the addition of more comprehensive online video coverage to the company's roster of monitored media will provide "indispensable support to public relations professionals as they adjust their strategies and tactics to reach the rapidly growing online-video audience."
Shannon said comScore's Video Metrix has reported that 78.6 percent of all Internet users viewed online video during April 2009. He also cited a recent study conducted by Cisco Visual Networking Index, which predicts that online video will constitute 90 percent of all global Internet traffic by 2013.
"It's clear that online video is a key component of the holistic, multimedia engagement that is coming to define public relations practice," Shannon stated. "BurrellesLuce's edited, online video content can help PR professionals capitalize on the pivotal role that online video content will play in the development and execution of successful media relations campaigns."
And since online video clips will cost the same as a client's print and broadcast clips, Shannon noted, "budgetary considerations should be a non-factor" in a practitioner's decision to receive online video coverage from BurrellesLuce.
Monitoring and measuring online video content enables PR professionals to achieve the following objectives:
- Maintain greater control over their messages.
- Generate more web traffic and sales leads.
- Increase recognition of their brand, product, or service.
- Create compelling and interactive thought leadership.
To obtain more details about BurrellesLuce's edited, online video capability, and/or to request a free demonstration of BurrellesLuce 2.0, please visit http://www.burrellesluce.com/videorelease
About BurrellesLuce
Capture and measure all of your coverage in local and national print, blogs, online news and video sharing sites, broadcast outlets, and social media. BurrellesLuce helps communication professionals maximize their media relations results through a full range of planning, monitoring, and measurement services. Besides delivering content, the company's online platform, called BurrellesLuce 2.0®, enables clients to target and connect with journalists and bloggers, monitor the media for coverage, and measure and understand the impact of their outreach efforts. The platform has been further enhanced with the introduction of BurrellesLuce iMonitor®, a self-guided media monitoring tool that powers instant searches covering the most local, national and international news from free and subscription sources, including social media. Founded in 1888 and headquartered in Livingston, New Jersey, BurrellesLuce has offices throughout the United States.
