LIVINGSTON, NJ, (Feb. 20, 2009) — BurrellesLuce Vice President Johna Burke, a prominent authority on media monitoring and measurement, will be one of the expert panelists discussing strategic measurement at the Feb. 25 breakfast meeting of the National Capital Chapter of the Public Relations Society of America.
The panel theme is “Using Strategic Media Measurement to Showcase Your Success.” The event will be held Wednesday, Feb. 25, from 8 a.m. to 10 a.m., at Navy Memorial and Heritage Center, 701 Pennsylvania Avenue, NW, in Washington, D.C.
In describing the session, the chapter states that, more than at any previous time, PR professionals “need accurate and detailed media measurement to prove the value” of what they’re delivering. The panelists will identify tools and strategies that practitioners can use “to showcase successes and strengths.” They will focus on the following areas:
- Why measurement is vital to demonstrate media efforts
- Measurement fundamentals
- Measurement cost-effectiveness
- Monitoring and analyzing the impact of social media
- Using media measurement to demonstrate a PR professional’s success to clients and internal audiences
Panelists will include (in alphabetical order):
- Johna Burke, vice president, BurrellesLuce
- Mike Carberry, president, CARMA International
- Barbara Coons, vice president, Strategy One
- Katie Delahaye Paine, CEO, KD Paine & Associates
William N. Outlaw III, communications manager for the U.S. Department of Veterans Affairs, will serve as moderator.
Prior to joining BurrellesLuce in 2000, Burke was director of public relations and investor relations for U-Haul International. She is a member of PRSA, and is Southern Region chair of the International Association of Business Communicators.
Additional details regarding the Feb. 25 breakfast meeting, which is sponsored by BurrellesLuce, can be obtained from the chapter at 703-691-8733 or on its website(www.prsa-ncc.org), which can also handle registration.
About BurrellesLuce
With BurrellesLuce taking control of every stage of your media planning, monitoring, and measurement efforts has never been easier. Our comprehensive suite of affordable services is fully integrated in one convenient and easy-to-use portal, BurrellesLuce WorkFlow™. BurrellesLuce WorkFlow gives you everything you need to start organizing and managing your media relations and public relations efforts. Whether you're looking to view your edited and/or unedited media coverage from national and local print, broadcast, video, online and social media sources, or research and engage journalists and bloggers, report on results, intelligently plan future campaigns or run self-guided searches — BurrellesLuce has a solution that is right for you.
