LIVINGSTON, NJ (May 12, 2009) — BurrellesLuce is sponsoring a multifaceted look at "Advanced PR Strategies," one of five topical tracks that will be traveled during the 2009 Media Relations Summit, to take place Sunday, May 17, through Tuesday, May 19, in New York.
The eight BurrellesLuce-sponsored sessions are an integral part of the annual summit, whose overall theme this year is "Expanding the Value of PR in the Digital Age." The summit is organized by Bulldog Reporter.
"Advanced PR Strategies" will examine these timely subjects:
- How PR Can and Should Take the Lead in Branding
- Secrets of Working With Freelance Journalists
- How to Develop Long-term Relationships With the Media
- Underdog PR: How to Take On Goliath…and Win
- Why Your Company Should Double Its PR Spending in a Recession
- Using Multimedia PR to Score Breakout Media Coverage
- Secret Weapon for PR: How to Harness the Reach and Impact of Radio
- Proven Thought-Leadership Strategies: Increase Credibility for Your Company
Another track in the summit program, "Special Problems," will include a panel discussion titled "How to Choose the Best Media Relations Management System." BurrellesLuce Executive Vice President Steve Shannon is among the industry executives who will explore the topic when the panel convenes on Tuesday afternoon, May 19.
Three BurrellesLuce vice presidents – Johna Burke, Debbie Friez, and Tressa Robbins – are scheduled to introduce sessions in the "Advanced PR Strategies" track. They and Shannon are all seasoned veterans with a firm grasp of the challenges facing public relations practitioners. In addition, each has developed expertise in specific areas, as follows:
Johna Burke – media measurement; multigenerational audiences
Debbie Friez – social media; professional education
Tressa Robbins – online media databases; client-service strategies and tactics
Steve Shannon – copyright compliance; technological advances in media monitoring
BurrellesLuce is an anchor sponsor of the 2009 Media Relations Summit.
About BurrellesLuce
With BurrellesLuce taking control of every stage of your media planning, monitoring, and measurement efforts has never been easier. Our comprehensive suite of affordable services is fully integrated in one convenient and easy-to-use portal, BurrellesLuce WorkFlow™. BurrellesLuce WorkFlow gives you everything you need to start organizing and managing your media relations and public relations efforts. Whether you're looking to view your edited and/or unedited media coverage from national and local print, broadcast, video, online and social media sources, or research and engage journalists and bloggers, report on results, intelligently plan future campaigns or run self-guided searches — BurrellesLuce has a solution that is right for you.
