LIVINGSTON, NJ (June 25, 2012)— BurrellesLuce, the leading media monitoring firm in North America, announced the acquisition of the U.S. print monitoring operations of Cision.
Robert Waggoner, CEO, said “Our U.S. based production is perfectly positioned to deliver comprehensive and timely service to the Cision print monitoring clients. The PR community has made it clear that the image of the article is very important in showing ROI on their initiatives, which text alone doesn’t provide.” He added, “Since 1994 BurrellesLuce has had a copyright compliance program that positions us to continue to deliver this important service to the PR and communications community, a service that allows them to keep the integrity of benchmarked results.”
Cathy Del Colle, senior vice president customer service, said “Our senior account management team is prepared and looking forward to adding these accounts to their portfolios. The only change we anticipate for these clients is faster, more comprehensive delivery and service.”
BurrellesLuce will work with Cision in the coming months to transition Cision’s U.S. print monitoring accounts by the fourth quarter.
BurrellesLuce is the U.S. media content monitoring leader, providing curated, copyright-compliant content from local and national print (traditional and online), broadcast, video, proprietary online content, blogs and social media sources. Our comprehensive suite of affordable services is fully integrated in one convenient and easy-to-use portal, BurrellesLuce WorkFlow™. BurrellesLuce WorkFlow™ gives you everything you need to organize and manage your media relations and public relations efforts.