Bulldog Reporter’s Daily Dog
BurrellesLuce Launches iMonitor, a 'Self-Guided' Media Monitoring
Service.
BurrellesLuce, the leader in media planning, monitoring, and measurement, has introduced its latest product, BurrellesLuce iMonitor, a self-guided media monitoring service which offers unlimited use for a flat monthly cost and no per-clip fees.
News
November 2008
October 2008
PR News
Social Media Lags Behind in Rising Tracking Trends
Usage of social media in public relations and marketing initiatives may well be on the rise. However, a recent PR News and BurrellesLuce Measurement survey reveals there's a way to go before social media breaks through the measurement hurdle.
July 2008
PR News
Exclusive to PR News
"The Real Cost of 'Free' Online News Services"
An examination of how free online news services constraint your media monitoring and measurement efforts.
July 2008
Bulldog Reporter's Daily Dog
"PR Programs Must Bridge Generation Gaps"
Johna Burke, VP at BurrellesLuce, examines the challenges PR practitioners face when communicating to audiences across the generations, and offers guidelines and tactics to bridge the gaps.
