News

PRNewswire
Pioneering media monitoring company enhances offering with blinkx's patented search technology
blinkx, the world's largest and most advanced video search engine, today announced a technology partnership with BurrellesLuce, one of the oldest and most trusted media monitoring and measurement service providers in the United States. BurrellesLuce's thousands of clients now have organized access to blinkx's growing index of over 35 million hours of audio and video.

Examiner.com - USA
International Leaders in Media Research Come Together
Today was the first day of the 1st European Summit on Measurement. The Summit is being presented by The International Association for Measurement and Evaluation of Communication, and The Institute for Public Relations, and offers leaders in the field of media evaluation and communication research from around the globe, the opportunity to gather together to share insights, learn from one and other, and network.

Conversations in Public Relations
Twitter Tips
In this one-minute video, Debbie Friez, BurrellesLuce VP of Major Accounts, describes how she uses Twitter in her work. Video production: Mary Fletcher Jones for Conversations in Public Relations.

Conversations in Public Relations
Interview with Debbie Friez of BurrellesLuce
Debbie Friez, BurrellesLuce VP of Major Accounts, appears on Conversations in Public Relations to talk about her work in public relations, the services BurrellesLuce offers communicators, and the ways she seeks the elusive work/life balance. Video production: Mary Fletcher Jones for Conversations in Public Relations.

PRSA Strategist-Spring 2009 Issue
Envisioning Web 3.0—And Its Potential Impact on Public Relations
The Internet has placed valuable tools in the hands of PR professionals during the current Web 2.0 era. But PR practitioners are finding that navigating the Web is not as efficient as they would like it to be. Jeffery Barrett, chief web architect of BurrellesLuce 2.0, at BurrellesLuce, explains why web searches are becoming a time-consuming process with many steps, as users frame their search criteria and then determine the relevance of the results.

PR News
Media Relations 2.0: Bridging PR and Journalism
As the newsstand shrinks, communications professionals are making more room for themselves in the expanding domain of digital media. Steve Shannon, executive vice president at BurrellesLuce, explains why this historic shift in the delivery of news content has also challenged PR practitioners and how they are preparing to address this new environment.

PR News
Don't Ask Permission to Measure... and Other Advice for PR Pros
When it comes to measuring communications activities, while there are short cuts to getting the top-line results, the best PR includes qualitative analysis that takes time and perspective. PR News Group Publisher Diane Schwartz recently spoke with Johna Burke, vice president of BurrellesLuce, to discuss measurement challenges, the quest for a standard, and why bloggers cannot be ignored.