March 2008
The World of News in 2008 - Addressing the three E's: Economy, Election, and Ease
It's obvious that news is changing. Consumer preference for immediacy and involvement roils the news business at the same time as a troubled economy and hotly contested election propel online news and social media into a more prominent role. The fact that the online world poses a challenge for many PR professionals is apparent as well. Although traditional media is still highly influential, PR practitioners are aware that they can't rely on one form of media.
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February 2008
Copyright Compliance: How to Legally Share Newsclips
As a PR professional, you monitor coverage of your business appearing online and in print. From time to time, you probably share some of this news with your management or colleagues. With the sharing of content made easier than ever, in the digital age publishers are increasingly determined to protect its distribution and use. Here are some tips to stay on the right side of copyright rules.
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January 2008
Crisis of Trust: Five Ways to Recover Relationships with Key Stakeholders
Nobody wants to hear these much-dreaded words, yet virtually every type of company has been tested to see if they can weather the firestorm after something goes terribly wrong. A poorly managed crisis can have dire consequences. Customers may decide to leave the company's product on the shelves, Wall Street might lose interest in the stock, and employee morale may sag. Today's short news cycle and diffused media environment only complicate matters.
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