Why Virtual Press Kits Break Through
the Newsroom Clutter

Virtual press kits are a natural evolution of the online press centers that most corporate sites now support.  Though it will never completely replace the traditional press kit that you hand to reporters in a face-to-face meeting or use at a trade show, the fully integrated and highly functional kit offers everything that an online press center does, and then goes one step further. Virtual press kits bring the news, with all of its pertinent support material, directly to your press contact in the form of an e-mail. 

In fact, the e-mail is the press kit, and even though it contains absolutely no attached files, it holds all of the information you would ever consider sending a journalist.  Instead of clogging a reporter’s Inbox with large files, the virtual press kit is small in size.  In place of bulky attachments, it carries embedded links to take the reporter to Web destinations and support material (including streaming video if you choose) that you design to satisfy their information needs. 

Available through MediaContacts, powered by eNR Services, Inc., the oneKIT™ is a virtual press kit and it offers media relations professionals incredible advantages.

			This fully branded interactive press kit breaks through the newsroom clutter.
			It comes alive by delivering formatted text and multimedia files directly to a reporter’s desktop.
			It is fully customizable.
			You can add multiple e-mail and Web site links and images that are relevant to your release.  And, as you go forward, you can archive material and build a resource library that will grow more valuable over time.
			It is simple to create.
			Once you have your press release written and have decided on the documents, images and files you want to include, it is just a matter of cutting and pasting your release into place and uploading the files you’ve chosen to include.  In minutes, you’ll have a completely customized, multimedia press kit, ready to distribute via e-mail to your target list.
			A oneKIT is created and distributed through the MediaContacts application.
			One powerful tool allows you to distribute your oneKIT to highly targeted media lists, with the confidence that comes from knowing that your contact lists are regularly updated and refreshed every time you log on.  And, it’s simple to include your private contact lists in the distribution, too.
			You'll receive two tracking reports, delivered to you 24 hours and one week after your release goes out.
			You'll know who has opened the release and how many times it was opened.
			This offers savings on many levels.
			No printing costs to speak of. Limited staff time when compared with traditional press kit assembly methods. And no postal costs.
			These kits are always up to date, because you create them when you need them. Your oneKIT always contains the most up-to-the-minute news about your company and products.

Virtual press kits, though a relatively new concept, are catching on quickly for good reason.  They reflect today’s work environment – where the ability to communicate and transmit information electronically drives the fast-paced world of business.  oneKITS allow you to reach out to journalists, track their interest in your message,  and then follow-up with them in a continuous, online conversation that can be easily tied into related responsibilities, like monitoring and measuring the impact of your outreach efforts.