PR and communications practitioners are no longer solely trading tips on their favorite computer programs or gadgets. Mobile applications are fast becoming the go-to choice for busy professionals looking to be more effective and efficient at their jobs.
A survey on social CRM and mobile capabilities by Nucleus Research, earlier this month, reveals productivity increases 14.6 percent on average when using mobile apps and 11.8 percent with social CRM. Mobile apps won’t necessarily minimize your workload; however, adding them to your mobile toolbox (beyond supplementing email) can help make integration with existing technology and services a whole lot easier. Thus, helping you stay competitive and relevant.
Applications for Android, Blackberry, and iPhone
- SpeedTest.Net: Android and iPhone fans (sorry Blackberry) can optimize their smart phone and/or network through real-time download and upload graphs that measure connection speeds.
- Morning Coffee: Every savvy professional needs to stay in the know. Start your day off right with your alarm, news, RSS feed, and more, all in one app.
- Dropbox: Maintaining file integrity can be a daunting task. Cloud technology at its finest, Dropbox automatically accesses, saves, syncs, and shares your files on the go via the app installed on all of your native devices.
- EasySign Mobile: Digitally sign Word docs, PDFs, JPEGS, and more without having to print or scan paper documents.
- HopStop: Never get lost or stuck while commuting again. Named one of "25 Essential Android Apps for Travelers" and a "Top 10 Mobile App for Travel" by Travel Magazine, HopStop helps you find door-to-door transit, walking, biking, taxi, and hourly car rental directions in over 100 cities.
- Neat Call: Use this app to streamline meetings from scheduling times to actual communication, including: conference calls, web meetings, video conferences, and chat rooms all in one place.
- AndroZip File Manager: If you’re an Android user, you probably know how hard it is to receive and organize large files and documents on your phone. With this app, open encrypted and compressed files and archive and modify existing documents.
- Google Goggles: Text search is so 2010. Currently in beta, this app let’s you search the web using pictures rather than struggle to come up with keywords and phrases.
- Blackberry Messenger: This instant messaging app for Blackberry smart phone users allows you to socialize over other Blackberry applications, connect with your favorite music collection, communicate in real time, and build your network. For those of you who have changed devices, but still have friends on the Blackberry network, a beta version is in the works.
- Battery Boost Ultimate: Save your battery and optimize its usage on your Blackberry to enhance performance.
- Engage121: For Engage121 (BurrellesLuce Social Media Monitoring) subscribers, this app lets you monitor your community’s conversation and respond in real-time without being tied to a desk.
- Notability: Enhance your note taking experience with handwriting integration, PDF annotation, typing, recording, and organization. Then sync with Dropbox
BottomLine: No matter your productivity needs, interests, or preferred mobile device, there are hundreds of apps that can help you work more efficiently. BurrellesLuce WorkFlow also helps you work smarter by providing all of your media planning, monitoring, and measurement services in one convenient and easy-to-use tool that you can access online or via the mobile web. So whether your coverage appears in print, online, or broadcast – BurrellesLuce monitors all of the media that matters most to you, including proprietary, copyright-compliant sources no other service provides.
BurrellesLuce is the U.S. media content monitoring leader, providing curated, copyright-compliant content from local and national print (traditional and online), broadcast, video, proprietary online content, blogs and social media sources. Our comprehensive suite of affordable services is fully integrated in one convenient and easy-to-use portal, BurrellesLuce WorkFlow™. BurrellesLuce WorkFlow™ gives you everything you need to organize and manage your media relations and public relations efforts.