Public Relations is a broad discipline that requires multiple metrics, and different types of campaigns have different desired outcomes. All types of communications programs cannot be measured in the same way. A measurement program needs to determine what your desired outcomes are for your specific media relations campaigns.

Join BurrellesLuce and Ruth Pestana, Hill & Knowlton, for this informative 60-minute webinar.

During the webinar you will learn:

• How to use the valid metrics framework.
• How to apply the valid metrics to PR functions.
• The importance of starting with objectives tied to business outcomes.

Fill out the form to watch the on-demand webinar and download the presentation, or call us for more information.