Public Relations is a broad discipline that requires multiple metrics, and different types of campaigns have different desired outcomes. All types of communications programs cannot be measured in the same way. A measurement program needs to determine what your desired outcomes are for your specific media relations campaigns.
Join BurrellesLuce and Ruth Pestana, Hill & Knowlton, for this informative 60-minute webinar.
During the webinar you will learn:
- How to use the valid metrics framework.
- How to apply the valid metrics to PR functions.
- The importance of starting with objectives tied to business outcomes.
Fill out the form to watch the on-demand webinar and download the presentation, or call us for more information.