Posts Tagged ‘website’


Integrating Online Video Into Your PR Campaigns – Tips from PRSA-NY

Thursday, November 3rd, 2011

Alfred Cox*

Last week, on October 27, 2011, I had the opportunity to connect with industry professionals at the PRSA-NY panel, Successfully Integrating Online Video Into Your PR Campaigns.

The event featured presentations from Joe D’Amico, PopTent; Jake Finkelstein, Method Savvy; Jonah Minton, Ustream; Mark Rotblat, TubeMogul; Eric Wright, DS Simon; Jim Sulley, newscast US; and Larry Thomas, Latergy.

It was followed by a roundtable Q&A moderated by Jason Winocour, social and digital media practice leader at Hunter Public Relations.

Why Digital Video
Fifty-nine percent of Americans get their news every day from online and a mix of broadcast, radio and print sources. In fact, it is predicted that “by 2015, the demand for online video is expected to grow by 81 percent.”

Eric Wright, senior VP of marketing and business development, DS Simon Productions, Inc., offered additional insight on why digital video matters to the media.

  • AOL Newsroom is now bigger than the New York Times.
  • Journalist are using online video on their website.
  • 79 percent will use more online video in their messages.

Interestingly enough, over 50 percent of journalists say that video is vital to their jobs and that HD is the most important format.

For these reasons, among others, it is imperative that public relations professionals use video to engage and build relationships with stakeholders, the media, and the community. However, PR folks have lots of homework before integrating online video in their campaigns. (more…)

Facebook: 50 Billion Reasons to Smile

Friday, January 7th, 2011

by Lauren Shapiro*

Facebook logoMark Zuckerberg has come a long way from his college days at Harvard as he and his company are crowned the top-visited website of 2010. Adding further glory to this victory, Facebook beat out search engine titan Google for the top spot. Furthermore, according to LA Times.com, Facebook was the most searched term for two years in a row! With a Time Person of the Year running the show, would you expect anything less? But with Facebook riding a continual high into 2011, what can we expect in the coming year?

Mark Zuckerberg has 50 billion reasons, an estimated worth of Facebook Inc., to happily welcome in the New Year. Thanks to the recent funding by Goldman Sach’s Group and Digital Sky Technologies totaling $500 million, Facebook can continue to expand its already vast reach into the world of social networking, explains this article from SFgate.com. With companies like Goldman Sachs investing huge amounts of money into social networking sites like Facebook, is it safe to assume that social networking will only continue to grow as an influencer in business and marketing?

As noted in the same SFGate.com article cited earlier, London management consulting firm, L.E.K. found that “40 percent of social-network users log on [to Facebook] at least once a day, including 27% who check in several times a day.” With approximately 500 million people logging in between once to several times a day, what company wouldn’t want to have some sort of presence on the site? Taking it a step further, the lack of an organization’s presence on Facebook can be detrimental as consumers constantly seek online experience and knowledge.

Taking heed from the recent investment in Facebook – social networks will continue to play bigger and bigger roles in marketing and public relations efforts. Learning and understanding these tools may become imperative to function within an organization. 

Do you think social networking will grow in 2011 or will a new way of reaching the masses take over? How do you see the age of social networking maturing or evolving? Please share your thoughts we me and the readers of BurrelleLuce Fresh Ideas.

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*Bio: Soon after graduating from the Richard Stockton College of New Jersey, in 2006 with a B.A. in communication and a B.S. in business/marketing, I joined the BurrellesLuce client services team. In 2008, I completed my master’s degree in corporate and organizational communications and now serve as Director of Client Services. I am passionate about researching and understanding the role of email in shaping relationships from a client relation/service standpoint as well as how miscommunication occurs within email, which was the topic of my thesis. Through my posts on Fresh Ideas, I hope to educate and stimulate thoughtful discussions about corporate communications and client relations, further my own knowledge on this subject area, as well as continue to hone my skills as a communicator. Twitter: @_LaurenShapiro_ LinkedIn: laurenrshapiro Facebook: BurrellesLuce

Why Are Marketing and PR Professionals Using Geo-Location or Location-Based Social Media?

Thursday, September 23rd, 2010

foursquare2This past April, I asked if geo-location social media is the next big thing for PR? Five months later, some are still trying to figure it out. At a panel I recently moderated for the National Capital Chapter of the Public Relations Society of America (PRSA-NCC) I found some in the audience were very knowledgeable and just looking for additional tips, while others wanted to know how to login.

To summarize the panel: location apps (e.g., Foursquare, Gowalla and Loopt) serve as another way to enhance a consumer or stakeholder’s experience and interaction with your company, brand, or client. 

Tara Dunion, Consumer Electronics Association, looks to enhance the attendee experience at the International Consumer Electronics Show each January by creating an official location page on Foursquare and aggregating all the social media coverage on the website. (And they even plan to add additional locations for 2011). She commented that many exhibitors have multiple locations available for check-in, which also buys-into the game aspect of Foursquare.

Danielle Brigida says, The National Wildlife Federation wants to get you outside enjoying nature, so they employ Whrrl and Foursquare to help people share their experiences with others.  Whrrl works well for their needs because it allows the user to upload a picture to help tell their story.

A recent story on Mashable by Dan Klamm highlighted how universities and colleges can use location-based tools to promote the school, foster school spirit, drive revenue and promote the community. One idea included offering special badges for exploring places on campus.

However, not all location-based tools are gaining momentum. When Facebook Places premiered, Foursquare had a record number of new sign-ins because it connects with the new Facebook app. A few weeks later, few people are using Facebook Places. Dan Frommer explored the possible reasons on Business Insider, commenting, “Only 2% of My Friends Are Using Facebook Places…”

After the panel ended, I enjoyed brainstorming with others on how they might use these tools to help their organizations. How could you add geo-location social media into your PR toolbox? What questions do you have about the tools? Please share your thoughts with me and the readers of BurrellesLuce Fresh Ideas.