Posts Tagged ‘Washington Post’


Is Harvey Levin The New Dan Rather?

Tuesday, March 17th, 2009

Harvey Levin, the new Dan Rather?When the Washington Post picks up business stories from TMZ I wonder, “has the social media pendulum swung too far?” This is what I’m asking myself as I read the new headlines of executive bonuses to floundering AIG Corporation. It’s become apparent there are too few investigative reporters and things are running amuck. Is this the price we pay for having an estimated 15,000 to 20,000 reporters out of work? Perhaps some of the reported $1.6 billion Northern Trust Bank will return as a result of the TMZ report can be invested into investigative journalism.

Obviously, BurrellesLuce has a vested interest in the health and livelihood of content rich-media, but even more important is the impact on society. While social media provides a plethora of information, there’s still a lack in substantive investigative journalism. The big outlets like The Tribune Company and Gannet use their resources to provide legal support to journalists to protect their sources and provide a means for an in-depth investigation. Without subscriber and advertiser support local resources are dwindling, paving the way for more AP stories and less real local insight. It’s too late to save The Rocky Mountain News and the Seattle Post Intelligencer, and these ten newspapers are likely to fold next. But support of the art form doesn’t have to end. I want to “Help a Reporter Out” (HARO) and support publications that employ investigative reporters.

Harvey Levin’s report was the catalyst for Northern Trust returning $1.6 billion dollars back to the taxpayers so imagine the return to power of investigative reporting nationally. Social media is amazing and I personally am fully engaged, but I also subscribe to my local paper. Is it worth your subscription and advertising support to ensure that not if, but when, another Watergate breaks we will get the whole story and not a headline report?

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A Presidential Inauguration: PR Challenge or Opportunity?

Wednesday, January 21st, 2009

Yesterday, I took off from BurrellesLuce to witness President Barak Obama’s inauguration from the National Mall. For the past couple weeks, the inauguration has been the focus of almost all national and local DC media outlets. Large events of any kind create media frenzies. I wanted to know more about the opportunities and challenges for PR professionals.

Let’s start with a challenge. DC PR professional Meghan Sager elaborated, “Pitching any stories that aren’t inauguration related in this media environment is very difficult. We’ve been focusing on planning and outreach to small papers that wouldn’t cover inauguration to begin with. If we were to try and pitch the (Washington) Post right now we’d just be spinning our wheels!” I talked with others who said they were focusing pitching longer leads after the inauguration.

Even though the Inauguration is a national event, it has offered great local opportunities. Recently, Gazette.net, Maryland Community Newspapers Online, provided advice from local retailers on preparing to attend the inauguration. Local and national retailers with local stores were afforded an opportunity to promote their wears. Likewise, local restaurants, especially those close to the National Mall, pitched their extended hours and other special promotions. Many started over a month ago, so they were sure to be included in the various inaugural guides.

A national brand with an interesting campaign is Pepsi-Cola North America Beverages for their Pepsi brand, themed “Refresh Everything.” Launched on New Year’s Eve, it encourages website visitors to post their messages to the new president.

Some of the best PR outreach came from local, state and federal governments. All have been very open to interviews with the press. Local governments even gained some coveted national press coverage. Their messages were unified and useful to their constituents. Most notably, they embraced several different forms of communication, including social media. For example, Arlington (VA) County Commuter Services encouraged commuters give live updates along with official updates on Twitter using hashtag #CarfreeJan20. As I monitored Twitter, yesterday, I saw its value, in real time, for commuters trying to get into the city.

Do you have an interesting story to share about your inaugural outreach? How will you take advantage of the next big media event? We’d love to hear your thoughts.

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End Times: Future of Print Media?

Monday, January 12th, 2009

Valerie Simon

I represent the third generation in my family to work in the newspaper industry. My grandfather worked for the World Telegram and The New York Sun.  My father worked for the Long Island Star Journal and Electronic News. I have worked for USA Today, done freelance writing for many newspapers and magazines and now at BurrellesLuce.

As you may imagine, the current rumors that The New York Times could go out of business as soon as May, have left me rather shaken. In this month’s issue of The Atlantic, Michael Hirschorn notes that with more than $1 billion in current debt, and only $46 million in cash reserves as of October, when a $400 million revolving line of credit expires this May, the future of The New York Times will be in jeopardy.

Of course, most industry insiders speculate that The Times would not truly die, but would transform into a more profitable, digital only format. Is this such a bad thing?

While there is nothing more relaxing and enjoyable to me than a leisurely  Sunday morning with a cup of coffee and The New York Times spread out in front of me, during the hectic workweek, I get most of my news electronically. Unlike my college days, when I would read the Washington Post and The New York Times cover to cover, these days I rely on a seemingly infinite number of sources. The news doesn’t land at my doorstep; rather I am directed by what Google deems as “top” news of the day, or the content aggregated by an industry newsletter or an RSS feed. Lately, I have found more and more “breaking stories” as the result of the comments of a peer on Twitter or Facebook.

On PoynterOnline’s Biz Blog, while Rick Edmonds dismisses Hirschorn’s “End Times” he does envision the future of media to be fairly similar to the patterns I have already become quite comfortable with “getting your political news from Politico, your sports news from ESPN.com, your showbiz news from EW.com, your international news from an assortment of options, and your local news from somewhere to be determined? In short, the news would come from professionally reported and edited sites with standards — just not the single unifying standard of The New York Times or other quality publications.”

The fact is that newspapers such as The Times do still carry an impressive circulation. The current print version boasts a circulation of 1,000,665 for the daily edition and 1,438,585 on Sunday. The New York Times has a Net unduplicated print-online audience in the US of 22.4 million. While the number of sources for news continues to grow, the reputation The Times has earned for providing credible, trustworthy, and high quality news makes The New York Times brand more valuable than ever. The Times, along with other traditional print media, must simply continue to seek more profitable ways to harness the relationships they have built with their readers over the years.

What do you think? Is the death of newspapers imminent? I do not believe the real story belongs in the obituaries, but perhaps in the lifestyle section as newspapers undergo what is certain to be a dramatic makeover.

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The Value of Traditional and Online Media

Friday, November 28th, 2008

My friend Yvonne Pover was featured this week in the Washington Post Magazine, a supplement to the Washington Post. She commented on Facebook that she was surprised how many people still read the Washington Post. I was a bit taken aback. “Of course, I read the Post,” was my reply. Although I’m active in social media and sit in front of a computer screen most of the day, I still enjoy picking up the paper and scanning it for news and interesting articles. I also know I’m not alone, and I may be your audience.

That said, there is another audience, one who does receive most of their news online. ComScore did a study on who is consuming traditional versus online media, which can help you identify where your audience is getting their news.

When pitching to a publication, a majority of the time, we are still pitching the print edition reporter or editor, a fact emphasized at two recent media panels I attended. (The Community Media Workshop recently hosted a similar panel and its website offers tips on pitching.) Although newsrooms are changing, most publications do not distinguish between their reporting staffs.

Last week, I met with a client to discuss their media analysis service. They use the print circulation for an article in their reporting, unless it only runs online. I made the case for using both the web audience numbers and the print circulation, because they are different audiences and they often have vastly different readerships. The client appreciated the idea and planned to take it to management.

What’s the point of my rambling? Both print and Internet publications have value. How you value them depends on your client, product or campaign.

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