Posts Tagged ‘University of Maryland’

Top BurrellesLuce Fresh Ideas Posts in 2011 – Numbers 10 to 1

Friday, December 30th, 2011

iStock_000010469879XSmallYesterday, we kicked off our end of the year wrap-up with part one of the 20 Top BurrellesLuce Fresh Ideas posts in 2011. Today we will be counting down the top ten.

What do you think of this year’s most popular Fresh Ideas stories? Were you surprised at the range of topics? What would you like to see covered in 2012? Please share your thoughts and leave comments below.

10. Are PR Budgets Back?

9. Don’t Let a Bad Interviewer Spoil the Interview

8. Twitter Chat Transcripts Now Available from BurrellesLuce

7. When It Comes to Brands and Content, Simplicity Matters

6. Measuring Social Media, The Value of Influence

5. The Evolution of Media Measurement: Dr. Jim Grunig, University of Maryland, Interview

4. Public Relations and Marketing With QR Codes

3. Can We Talk? Social Media’s Impact on Human Relations

2. Survey: Journalists Do Not Want to Be Contacted Via Twitter

1. Blogger Relations Misconceptions

Top Five BurrellesLuce Fresh Ideas Posts for the Month of April 2011: Smart Goal Setting, Brand Simplicity, and More

Wednesday, April 27th, 2011

Smart Goal Setting for 2010 smart goal setting concept
This post proves that setting “SMART” goals is always timely. To ensure success and empower ourselves to achieve both our professional and personal goals, goals need to be specific, measureable, attainable, relevant, and fit within a defined time frame.


When It Comes to Brands and Content, Simplicity Matters iStock_Communication_Small
The practice of using simple language to engage and connect with a target audience has always been an important part of solid communications. However, this is often easier said than done – especially for PR professionals working in specialty fields where communicating complex information is the norm. Few people have little patience for jargon and pretentious language. And this is equally true for journalists and bloggers who are often working under tight deadlines. This post reflects on several questions savvy PR professionals must ask themselves before pitching “Aunt Edna” and “Uncle Walt.”


The Evolution of Media Measurement: Dr. Jim Grunig, University of Maryland, Interview with Johna Burke at the 2011 PR News Measurement Conference

Wednesday, March 30th, 2011

Transcript –

JOHNA BURKE: Hello, this is Johna Burke with BurrellesLuce, and we’re here at the PR News Measurement conference. I’m joined by Dr. Grunig.

Dr. Grunig, will you please introduce yourself?

Dr. JIM GRUNIG: My name is Jim Grunig, or James Grunig. I’m a professor emeritus of public relations from the Department of Communication at University of Maryland.

BURKE: Also, very humbly, one of the new inductees into the PR News Hall of Fame, rightfully so. You know, part of your career has, I’m sure, seen the evolution of measurement. What are some of the biggest changes that you’ve seen in the growth in the industry over the last few years?

Dr. GRUNIG: Actually, the questions that are asked seem to be about the same as they were in the 1970s when I first started working on research and measurement and evaluation as a consultant at AT&T. People still want to show that they have some sort of measurable effects. I think there is an interest, I hope, in moving beyond just program evaluation, which there’s still a great deal of interest in–that is, how do we measure the effects of media relations or employee relations or marketing communications consultant–to get into the longer-term kind of value of the communication function to an organization.

And I think that’s best done through measuring relationships, and this is something that I’ve probably several articles on that’re published on the website of the Institute for Public Relations. And I think the emphasis on reputation is something that has occurred probably mostly in the last 10 years, and I think reputation can largely be explained by the quality of relationships that an organization has with its publics. And in turn, that can be explained by how the organization behaves. So our greatest value, I think, is in changing the behavior of the organization as much as changing the behavior of publics.

BURKE: Great. Thank you so much for your time. And I think that after that it’s no surprise why you are a highly revered person in the measurement community, and we’re so grateful to have the time with you today. Where can people connect with you online or in social media?

Dr. GRUNIG: Well, you can reach me by e-mail at I’m also on both Facebook and LinkedIn if you would like to contact me there.

BURKE: Thank you so much for your time.

Dr. GRUNIG: Thank.