Posts Tagged ‘unemployment’


Understanding and Eliminating Stress: Keys to Health and Success

Wednesday, February 9th, 2011

by Lauren Shapiro*

stressWho hasn’t been super stressed out in the past year? Between the economy, layoffs and undertaking of additional work at no additional pay – how could you not be stressed? Now, more than ever, employees are feeling strained without relief.  According to Dianne Buckner of CBC News, “When it comes to the pressing priorities of an average entrepreneur, managing the mental health of staff is probably not at the top of the list. Concern about whether or not employees are feeling good about their work and their lives likely has to take a back seat to issues related to surviving this tough economy, such as improving sales or reducing expenses.” Buckner goes on to write, “But touchy-feely as emotional well-being may sound, the fact is that issues such as anxiety, depression and burnout present some very real costs — and not just to individual enterprises, but to the economy as a whole.”

With internal pressures growing greater as we watch unemployment lines grow, these anxieties and stresses begin to affect the mind and body. It is important to note that there are different types of stress that we experience. Good stress motivates us to give a stellar presentation or to go above and beyond for a meeting. However, bad stress can cause negative effects including sleeplessness, headaches, high blood pressure or fatigue, illustrates an article in the San Jose Mercury News. Explains Reba Connell, Center for Stress Reduction, “Stressors, the life events that cause feelings of stress, can also often put the body in a chronic “fight or flight” or hyper-arousal mode. The feelings associated with fight or flight include accelerated heartbeat and breathing, tunnel vision and racing thoughts. This mode releases endorphins and cortisol, which can increase blood pressure, heart rate and blood sugar levels. High blood pressure can increase the risk of heart attack.”

There are plenty of ways to reduce stress. Taking a “mental health” day is a great way to take a step away from the hectic workday and focus on doing something for yourself. Put the BlackBerry down and relax. (Want more tips on how to reduce digital overload? Check out this BurrellesLuce newsletter.) Take a bath, go shopping, do something that you enjoy and take the time to enjoy it! “Mental health” days are great ways to break up the work week and remind you that things may not be as bad as they seem. They will rejuvenate you and bring you back to your non-stressed self.

If you can’t step away for a mental health day, here are some tips to keep stress at bay, as suggested by Rismedia.com

  1. Get plenty of sleep.
  2. Learn to make decisions quickly and let go of the need to over-analyze everything.
  3. Express your feelings and don’t bottle up your emotions.
  4. Avoid trying for perfections and don’t sweat the small stuff.
  5. Maintain a positive mental attitude by utilizing affirmative “self-talk.”
  6. Stop worrying so much and look at situations more optimistically.
  7. Smile and laugh frequently throughout the day; don’t take yourself so seriously.
  8. Mix leisure with work: take breaks and get away when you can.
  9. Become more tolerant. Don’t be overly critical of yourself or others.
  10. Keep a list of things to do and stay focused on short-term accomplishments

Does your organization provide stress relieving activities? How do you cope with stress prevalent in PR, marketing, communications, or client services?

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*Bio: Soon after graduating from the Richard Stockton College of New Jersey, in 2006 with a B.A. in communication and a B.S. in business/marketing, I joined the BurrellesLuce client services team. In 2008, I completed my master’s degree in corporate and organizational communications and now serve as Director of Client Services. I am passionate about researching and understanding the role of email in shaping relationships from a client relation/service standpoint as well as how miscommunication occurs within email, which was the topic of my thesis. Through my posts on Fresh Ideas, I hope to educate and stimulate thoughtful discussions about corporate communications and client relations, further my own knowledge on this subject area, as well as continue to hone my skills as a communicator. Twitter: @_LaurenShapiro_ LinkedIn: laurenrshapiro Facebook: BurrellesLuce

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Google Alert Users: Are You Getting What Google’s Not Paying For?

Wednesday, April 8th, 2009

Twitter was so abuzz with discussion about Google and fair use of AP content that I couldn’t resist riffing off yesterday’s post by BurrellesLuce Executive Vice President Steve Shannon regarding AP copyright discussions.

The graphic below shows tweet results for the terms “Google,” “AP,” “Copyright,” “NAA” (Newspaper Association of America) and “ACAP” (Automated Content Access Protocol). If one were to review quantitative share of conversation yielded by this graph you would think Google “owns” the conversation; however a qualitative look into these conversations shows if Google were to engage in a “pay-per-click” micro-payment system for copyrighted content, the search giant risks being abandoned by some searchers.

twittergraph31.jpg

If public relations teaches us anything it’s that huge fires can be started by a small spark. This graphic also demonstrates that the metrics produced the fastest and easiest often tell only part of the story.

Google has already found it’s difficult to monetize social media (e.g. purchase of YouTube) and may experience some bumps in their upward trajectory if micro-payment of copyrighted content takes hold. This situation will continue to evolve and Internet users will be watching closely to protect the free search.

I’m left thinking this is one more reason to protect the free press and investigative journalism that could provide in-depth reporting on this very important issue. Is this the tipping point showing the importance of getting the estimated 15K-20K trained reporters back to work? While micro-blogging grows increasingly popular, my guess is micro-payments won’t be embraced with quite the same fervor. I want a good investigative journalist to take the reins on this and let us know the real ramifications and the likely future of copyrighted material.

Questions specifically for public relation pros:
Will micro-payments change how some of you currently use the free alert system?
How will you be affected if Google alerts are forced to change its source list?
Are you prepared to modify your benchmarks to accommodate this change?

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Is Harvey Levin The New Dan Rather?

Tuesday, March 17th, 2009

Harvey Levin, the new Dan Rather?When the Washington Post picks up business stories from TMZ I wonder, “has the social media pendulum swung too far?” This is what I’m asking myself as I read the new headlines of executive bonuses to floundering AIG Corporation. It’s become apparent there are too few investigative reporters and things are running amuck. Is this the price we pay for having an estimated 15,000 to 20,000 reporters out of work? Perhaps some of the reported $1.6 billion Northern Trust Bank will return as a result of the TMZ report can be invested into investigative journalism.

Obviously, BurrellesLuce has a vested interest in the health and livelihood of content rich-media, but even more important is the impact on society. While social media provides a plethora of information, there’s still a lack in substantive investigative journalism. The big outlets like The Tribune Company and Gannet use their resources to provide legal support to journalists to protect their sources and provide a means for an in-depth investigation. Without subscriber and advertiser support local resources are dwindling, paving the way for more AP stories and less real local insight. It’s too late to save The Rocky Mountain News and the Seattle Post Intelligencer, and these ten newspapers are likely to fold next. But support of the art form doesn’t have to end. I want to “Help a Reporter Out” (HARO) and support publications that employ investigative reporters.

Harvey Levin’s report was the catalyst for Northern Trust returning $1.6 billion dollars back to the taxpayers so imagine the return to power of investigative reporting nationally. Social media is amazing and I personally am fully engaged, but I also subscribe to my local paper. Is it worth your subscription and advertising support to ensure that not if, but when, another Watergate breaks we will get the whole story and not a headline report?

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