Posts Tagged ‘Twitter 201’

More Twitter 201 Questions and Answers

Friday, August 28th, 2009

twitter-bird-2.pngAttendees of last week’s BurrellesLuce Twitter 201 webinar had a lot of great questions, and time did not allow for Johna Burke and me to answer all of them. So, I thought I would address a few more.

Q: ­How much time do you recommend investing in Twitter?
This is a common question. Time spent on Twitter varies by person and situation. The answer lies in defining your goals. We all find Twitter very helpful and engaging on certain days and other days it may be difficult to tweet at all. During a crisis situation, you will tend to follow the conversations more closely. If you are responsible for ensuring customer service, you at least need to keep an eye on the conversations each day.

Washington Women in Public Relations hosted a Twitter panel this week, and the panelists all agreed that you need to find what works for you. All use tools, like TweetDeck, to organize their followers and alert them of important tweets. Daria Steigman, Steigman Communications, noted many people spend more time on Twitter when they are new to the tool. As part of her Twitter time, Daria likes to greet her followers each morning, and she will pick a few followers each day to greet personally.

Q: ­How do I get “older” folks who are not so active in social media engaged and excited to learn about and use Twitter?
This is another often asked question, and there are two ways to look at it. First of all, if your audience is made up of seniors, and they are not engaged in Twitter, it may not be the right tool for you. I recommend reviewing eMarketer Digital Intelligence’s article on Twitter demographics.

But, if your challenge is gaining acceptance for Twitter with older colleagues and clients, I would start by sharing interesting and useful posts you find on Twitter with them. I find if you sit with them and show them how to use Twitter, they will feel more comfortable and might even get excited. A little knowledge goes a long way: You might consider surveying of your audience to show your colleagues the extent to which your key constituents are using Twitter.

Answers to the Two Twitter 201 Questions You Might Have Missed

Friday, August 21st, 2009

istock_000006607900small.jpgYesterday, my colleague Johna Burke and I presented a BurrellesLuce webinar, Twitter 201: Adding Twitter to Your Strategic PR Toolbox. We had an audio issue during the question and answer period. I’d like to address the two questions you might have missed. (If you listen to the replay, you’ll notice a couple of minute-silences. Rest assured, the audio does resume.)

Q: ­As more and more brands develop a presence on Twitter, I think there’s a significant risk users will become overwhelmed by the amount of brands trying to interact with them everyday and will move on to another tool. Do you agree? How far off is this?­

A: There is always a risk we will all move to another tool. I think it may not be a new tool, but a new way of accessing and updating Twitter. BurrellesLuce‘s latest newsletter discusses one too, Lifestreaming. Tools come and go, but this should not stop you from using microblogs.

I do agree that some people may become overwhelmed, but they should not have to be. Some of the tools we discussed in the webinar, such as TwitterSnooze and Twalala, can help you manage what you see in your stream. For example, I may want to search to see how Dell is handling an issue or to see if there are any coupons for a new computer. I don’t need to follow Dell all the time, I have a one-time need. Because the company has a presence on Twitter and appeared in my search, they may win my business.

Q: ­How can a non-profit disability organization MOST benefit from Twitter considering we have no PHYSICAL products…except for when we have a partner or affiliate selling something to raise money for us.­

A: You don’t need physical products to use Twitter. You have a great cause and great information to share. I’m sure you have information and messages on disabilities, which are of interest to the public. Do you conduct surveys or share partner information? All of this can be tweeted. My analogy for a non-profit is that Twitter is a way to disseminate public service announcements (PSAs), which educate for the public good. Your PSA will likely have a call to action, such as a link to your website. Treat Twitter the same way, and you will find it will help you sell more for your cause.

Johna and I both appreciate your participation in the webinar, and we hope you will join BurrellesLuce on a future one soon.